Social Media Marketing Latest Trends in 2015

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Social Media marketing (SMM)
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SMM is a process of gaining attention and traffic
to your website through social media sites.  All
efforts are focused towards creating content that
attracts attention and encourages readers to
share it on their social networking sites. With
the spurt in mobile device users, social media
has emerged as one of the fastest business
marketing tools. Businesses are gradually
shifting from the traditional approach to social
media, because it is playing an integral role in
business promotion. It does more than improving
site traffic and helping businesses reach more
customers it provides a valuable platform for
better understanding your target audiences.
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Effectiveness of Social Media marketing
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• Social media have penetrated in every sphere of
  daily activities be it for personal use or for
  business activities.
• It encourages user involvement, such as posting
  comments, liking a post, or giving your votes to
  more complex activities like sharing an article
  or link or in simple terms hooking your contacts
  to the link youve accessed.
• It is also highly capable of informing and
  influencing purchase decisions of the users.
• It is also all about understanding how technology
  is used to connect people socially with their
  social networks and how this technique in turn
  benefits businesses and with the introduction of
  SMM.

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Social Media Trends By AWA
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Visuals to compliment the content
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Visuals /images of the brands hold a prime place
in the social media world. Creating an
attractive marketing campaign on social media
should include visuals that compliment the brand.
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Compelling videos
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Videos forges an emotional connection to
visitors it is a vital part of a collaborative
effort as apps and social media platforms make it
ever easier for users to share their visual
media. It will also feature interactive visual
narratives that engage visitors and persuade them
to perform an action.
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Quality content
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Users are often in search of quality and
informative. They no longer want to read about
what they already know, but they are in constant
search for fresh and unique content. Well
developed articles, posts and other web contents
will make you socially viable and generate
traffic to your website.   .
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Being socially active
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Analyzing the targeted audiences needs and
fulfilling them holds a key to successful media
marketing. Customers desire more clarity,
before they make a purchasing decision hence
being active on various social media sites is a
must.
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Mobile centric website
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Since majority of social media users access their
favorite platforms from mobile devices, it is
essential for any business to become
mobile-centric  employing mobile ads, real-time
location-targeted content, and other mobile
marketing to reach their customers, will prove
beneficial.
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Multi-channel promotions
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Many companies succeed by concentrating on their
social media marketing efforts. Multi-channel
promotions could integrate a variety of social
media and web channels. An engaging content can
be shared and posted across the top social media
platforms to be promoted with targeted social
ads, mobile ads, emails, and web marketing.  
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Ad re-targetting
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Users are more concerned about their cyber
privacy. They are more cautious about who is
tracking and recording their online social media
activities.  
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Ad targeting
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One can deliver the right messages to the right
people at the right time by using social ad
targeting. Zeroing in on specific demographics
or groups, you now have the ability to use images
and copy that reflect the interests and
vernacular of those in your targeted audience
list.  
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Ad re-targeting
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This trend of placing ads on social media
websites, focuses on bringing back the visitor,
who has visited the site, but left it without
getting converted. Face book Exchange, is the
default channel for retargeting ads where banner
ads are displayed on websites. With social media
retargeting, you could ensure where your ads can
be shown.
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Conclusion
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Apart from the above mentioned social media
marketing trends, there are many more that aid in
spreading a brands information from user to
user. It serves as a relatively inexpensive
platform for organizations to increase
communication, foster brand awareness and often,
improved customer service.
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