Real Time Bidding Market PPT: Top Companies, Trends and Future Details for Business Opportunity

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Global Real-Time Bidding Market Research and
Forecast Report 2021-2026




Author Elena Anderson, Marketing Manager
IMARC Group
Copyright IMARC Service Pvt Ltd. All Rights
Reserved
2019 IMARC All Rights Reserved
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About IMARC Group
Report Description
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Report Description and Highlights
Report Description
GLOBAL Real Time Bidding Market Research
Report According to the latest report by IMARC
Group, titled "Real-Time Bidding Market Global
Industry Trends, Share, Size, Growth, Opportunity
and Forecast 2021-2026," the global real-time
bidding market size exhibited strong growth
during 2015-2020. Real-time bidding (RTB) is a
server-to-server buying and selling process of
online advertisements on a per-impression basis.
It is facilitated through live, automated
auctions that employ programmatic buying to
determine the winner of the auction. They involve
the use of computer-based algorithms to make the
trade within milliseconds and display the
winners advertisement on the publishers
website. The functioning of these biddings is
similar to that of financial markets and stock
exchanges. As a result, it is widely preferred by
end users as they offer improved profit margins,
targeted advertising campaigns, enhanced
attribution accuracy, and superior transparency
of dealings at reduced advertisement
costs. Request Free Sample Report
https//www.imarcgroup.com/real-time-bidding-marke
t/requestsample
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Report Description and Highlights
Report Description
Global Real Time Bidding Market Trends The
global market is primarily driven by the
increasing popularity of social media platforms,
supported by the increasing penetration of
high-speed internet connection. RTB is widely
being utilized across the globe to analyze the
demographics and behavioral data of social media
users based on their online activity in an
attempt to deliver personalized and targeted ads
to consumers. Several advertisers are also
investing in RTB video advertisements as these
promotional solutions grab the attention of the
target audience in an effective manner. The
market is further driven by the rising
integration of artificial intelligence (AI) and
machine learning (ML) techniques with RTB
platforms to provide advertisers with innovative
features that ultimately assist in improving
their overall revenue generation. Apart from
this, several emerging brands are investing in
RTB to promote their businesses by enhancing
their campaign efficiency and increasing brand
awareness among the masses. Other factors, such
as the increasing use of digital marketing tools
across various businesses, significant growth in
the e-commerce sector and the technological
advancements in the media and entertainment
industry, are also providing an impetus to the
market growth. On account of the aforementioned
factors, the market is anticipated to grow at a
CAGR of around 22 during the forecast period
(2021-2026).

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Report Description and Highlights
Report Description

• Market Summary
• Breakup by Auction Type
• Open Auction
• Invitation-Auction 
• Breakup by Advertisement Format
• Video
• Image
• Breakup by Application
• Media Entertainment
• Retail and E-commerce
• Games
• Travel Luxury
• Mobile Applications
• Others

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Report Description and Highlights
Report Description

• Breakup by Device
• Mobile
• Desktop
• Others
• Breakup by Region
• North America
• United States
• Canada
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others

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Report Description and Highlights
Report Description

• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Argentina
• Columbia
• Chile
• Peru
• Others

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Report Description and Highlights
Report Description

• Middle East and AfricaTurkey
• Saudi Arabia
• Iran
• United Arab Emirates
• Others
• Competitive Landscape with Key Players
• Adobe Inc.
• AppNexus
• Criteo
• Facebook Inc.
• Google LLC
• Match2One AB
• MediaMath Inc.
• MoPub
• PubMatic Inc.
• Salesforce Inc.
• Smaato Inc.,The Rubicon Project Inc., Verizon
  Media, WPP PLC, YANDEX LLC,

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Report Description and Highlights
Report Description

• Smaato Inc.T
• he Rubicon Project Inc.
• Verizon Media,W
• PP PLC
• YANDEX LLC
• View Full Report with TOC List of Figure
  https//www.imarcgroup.com/real-time-bidding-marke
  t

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Partial List of Clients
We are the trusted business partners to the
world's leading corporates, governments, and
institutions
A partial List of our Clients
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Partial List of Clients
We are the trusted business partners to the
world's leading corporates, governments, and
institutions
A partial List of our Clients
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Report Description and Highlights
Report Description

2019 IMARC All Rights Reserved This
Publication and all its contents unless
otherwise mentioned are copyrighted in the name
of International Market Analysis Research and
Consulting (IMARC). No part of this publication
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Market Analysis Research and Consulting
(IMARC). Disclaimer All contents and data of
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analysis and opinion have been based on
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and reliable at the time of publishing.
International Market Analysis Research and
Consulting makes no representation of warranty of
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