How should your pricing differ, per person, for group sessions versus individual training?

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How should your pricing differ, per person, for
group sessions versus individual
training? By Lisa Lorraine Taylor
So! You have your marketing piece, you know who
youre targeting and have gotten in a ton of
inquiries regarding your services, but know
youre wondering how you should price yourself
for training both individuals and groups and how
they differ!
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How should your pricing differ, per person, for
group sessions versus individual
training? By Lisa Lorraine Taylor
You drop your prices for both individual and
group sessions. What has happened to many Fit
Pros who do this is
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How should your pricing differ, per person, for
group sessions versus individual
training? By Lisa Lorraine Taylor
1. You get a ton of clients (yay)! Then.2. Your
prices are so inexpensive (okaycheap), that
youre working harder but not smarter (boo)!
Uhhhh.3. You become resentful and try to figure
out how to raise your prices! Then.
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How should your pricing differ, per person, for
group sessions versus individual
training? By Lisa Lorraine Taylor
4. When you do raise your prices to what you
would normally charge you lose more than half
of your clients (dang)! Then5. You sit and do
nothing until youre back to square one! But not
youNo, This YearNope!
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How should your pricing differ, per person, for
group sessions versus individual
training? By Lisa Lorraine Taylor
What Im going to do is offer you some ideas on
pricing your individual and group training
sessions that will get you energized to go out
and add additional value to your sessions,
without decreasing your bottom dollar!
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How should your pricing differ, per person, for
group sessions versus individual
training? By Lisa Lorraine Taylor
Individual Training SessionsIt doesnt matter
whether youre a Personal Trainer, Group X
Instructor, Pilates Instructor, Yoga Instructor,
or any combination of the above, you usually
offer your services in 3 to 5 of the following
formats
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How should your pricing differ, per person, for
group sessions versus individual
training? By Lisa Lorraine Taylor
1. In-home2. Studio3. Outdoors4. Gym5.
Corporation6. Online
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How should your pricing differ, per person, for
group sessions versus individual
training? By Lisa Lorraine Taylor
As a Fitness Professional who offers all five (5)
options, all my prices vary and I hope that when
you see what your options are, as well as some
ideas on how to price your services youll go
forward immediately and if it doesnt work, go
back and change/upgrade your prices, but the most
important thing to do is to just GET STARTED!
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How should your pricing differ, per person, for
group sessions versus individual
training? By Lisa Lorraine Taylor
Now that doesnt mean you cant base your prices
on your certifications, experience, degrees, but
what youll primarily base your prices on your
overhead cost, such as
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How should your pricing differ, per person, for
group sessions versus individual
training? By Lisa Lorraine Taylor
1. Gym or Studio If youre an Independent
Contractor cost that you pay the house ( of
sessions, etc.)2. Gym or Studio If youre an
Employee of a facility (and can charge what you
want), usually they reimburse you, what you need
to make.
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How should your pricing differ, per person, for
group sessions versus individual
training? By Lisa Lorraine Taylor
3. Outdoors Cost of your equipment (wear/tear
etc.), distance, gas, and, more importantly, time
when training and downtime between clients.4.
Corporation Time, distance, are you using their
equipment? Bringing your own? Outside? Inside?
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How should your pricing differ, per person, for
group sessions versus individual
training? By Lisa Lorraine Taylor
5. In-home Time, distance, equipment,
30-45-55-60 minute sessions as well as how far
they are from your home, other clients, etc.  
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How should your pricing differ, per person, for
group sessions versus individual
training? By Lisa Lorraine Taylor
Group Sessions!This is where you can make some
happy, happy money, be able to help more people
and get your name/brand out in your community
(basically a total win)!
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How should your pricing differ, per person, for
group sessions versus individual
training? By Lisa Lorraine Taylor
Cost?There are a couple of ways to base your
cost in Group Sessions.
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How should your pricing differ, per person, for
group sessions versus individual
training? By Lisa Lorraine Taylor
The awesome beauty of Group Session are the
following 1-on-1 (30-minute) session 30 for 30
minute sessionGroup Session with 4 people 60
20 for 30 minutes session
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How should your pricing differ, per person, for
group sessions versus individual
training? By Lisa Lorraine Taylor
Two very important things that I didnt mention
are1. Check in your area for the laws regarding
group training in parks, recreation areas, etc.
Many places will charge you a fee for using their
area.2. Make sure that your liability insurance
covers EVERYPLACE you train.
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How should your pricing differ, per person, for
group sessions versus individual
training? By Lisa Lorraine Taylor
Stay professional, stay friendly and always cross
your ts and dot your Isyou owe it to your
clients, yourself and your business.
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How should your pricing differ, per person, for
group sessions versus individual
training? By Lisa Lorraine Taylor
Time to take your business to the next level my
friends, and if you have any additional
questions, drop me an email anytime!
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