3 Ways to Identify the SEO needs of Your Content

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Web brain infotech

• Innovative Business Solutions

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3 Ways to Identify the SEO needs of Your Content
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• Creating content for the sake of content is no
  way a good strategy when it comes to SEO. It is a
  sheer waste of time. What is more important is to
  analyze the search results, evaluate the existing
  content and engage with your customers.

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SEO company india

• It is important to understand what your users
  want in order to get your content right. For this
  you can hire professional help by running a
  search on SEO Company India. You may even
  stumble upon some great deals if you look
  specifically for affordable SEO packages India.
  Yet, if you do not mind putting in a little bit
  of efforts, this is what you need to do

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SEO Services that work!
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Analyze the Search Results

• It is important to understand what kind of
  content people are looking for and what are the
  means they adopt to look for such content. A
  better way to do this is to do some analysis on
  the search results. Run online searches on
  potential titles, content topics and keyword
  phrases to begin with. You will have to
  understand the intention behind these target
  keywords.

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• Most of the times, it is the information about a
  product that people are looking for. If you dont
  already have an informational or a blog page, you
  will have to create one and it better be good.
  Having a great content idea is not enough. You
  will have to create content that appeals to your
  buyers. Although search results are not what you
  need to base your content upon, they do help in
  understanding the intention behind such searches.

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Google search
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Evaluate the Existing Content

• The existing content on your website will have to
  be evaluated thoroughly to find out what is
  working and what is not working. For this you
  need to keep a track of the customers journey on
  your website before he makes a purchase, fills a
  form or leaves your site. You can make use of the
  GA funnel analysis to set up conversion paths and
  find out at what point of the conversion funnel,
  the customers are dropping off.

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• In case the content on a particular page is
  responsible for these exits, you may have to work
  on it to set it right. On the other hand, if a
  particular page is performing extremely well, you
  will know what is it that is driving your
  customers to go all the way through the funnel.
  You can also use the Behavior Flow tool in
  order to find out the path that your visitors are
  taking to navigate through your site. Also
  analyze the bounce rates of your pages to check
  the performance of your existing content. Once
  you have found out that a particular page is not
  doing well, you can check

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• If there is any information that is missing on
  that page
• If you are targeting the right keyword
• Is the traffic coming from some irrelevant source
• If the following things have been used in the
  right way on your page

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• CTA (call-to-action)
• Heading
• Cross-links
• On-page content
• Keywords

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• Once you determine the answers to the above
  questions, you can start putting it all together
  to get the full picture. Then you can analyze
  what you can do to achieve better results.

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Content is king
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Assess the needs of your customers

• The content that you create is mainly for your
  customers and this is why it is very important to
  assess the needs of your customers so as to get
  your content right. For this you need to interact
  with your customers. Apart from talking
  face-to-face or over phone, you can also use
  various tools such as live chats, customer
  surveys and various online user testing tools.
  You can even make a list of frequently asked
  questions. The most popular tools for this
  include

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• SurveyMonkey
• KISSMetrics
• Rejoiner
• Usertesting.com
• CrazyEgg

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Online marketing
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• All these three methods mentioned above can help
  you gather a lot of information that can be
  really useful. It depends upon how you put it all
  together to fill the gaps in the content and come
  up with the right content that appeal to your
  audience. If not there is always the option of
  hiring professional help by going through the
  results you got on your search for SEO company
  India or affordable SEO packages India.

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Distributed by Web Brain InfoTech
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Media Contact

• Company Name Web Brain InfoTech
• Contact Person Rahul
• Email info_at_webbraininfotech.com
• Phone [phone]
• Address 40, 1st Floor, Hasanpur Village
• City New Delhi
• State Delhi
• Country India
• Website www.webbraininfotech.com

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