Incorporating Video in Online Marketing Mix

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Web brain infotech

• Innovative Business Solutions

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Incorporating Video in Online Marketing Mix
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• Adding videos to your online marketing mix is not
  all about creating panic or confusion. It
  enhances the fun and engaging element of your
  online marketing strategies and enables your
  customers to interact with your brand in a better
  way. In fact Videos can have a huge impact on
  your business. This is quite evident from the
  following facts

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• By incorporating videos, your click-through rates
  can by increased by 65
• 50 of the mobile traffic in the world is
  occupied by online videos as of now
• By 2017, videos are going to take up about 69 of
  the consumer traffic

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• Here are a few benefits you can expect from
  incorporating videos in your online marketing mix

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Increase in Visibility

• More people tend to watch videos when compared to
  reading posts. Once you upload your video on
  social media, it keeps getting shared from person
  to person, giving you maximum visibility.

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Better engagement with your customers

• Once your customers watch the video you have
  uploaded, they start interacting with you, giving
  their opinions, helping you understand their
  expectations and showing you the path to move
  ahead. This is an excellent way to keep them
  engaged in conversations with you.

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More traffic to your website

• Once you give your consumers a video that they
  love watching, they are bound to come back to you
  for more. This will boost the traffic to your
  website, increasing the chances of conversions
  and thereby your sales.

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Delivering message clearly

• Videos help you in delivering your message
  clearly to your target audience. Since people can
  see, hear and read from the videos, they will be
  able to understand better. This helps you to
  achieve your objective much faster and
  efficiently.

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• Adding videos to online marketing mix is
  something that most SEO companies across the
  world do. You can get more information by
  contacting an SEO company. You can find one in
  India easily by running an online search on SEO
  Services India. Most of these may even offer
  reseller SEO packages that may be useful for you
  if you happen to be a web designing company.

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• So what do you have to do in order to incorporate
  videos into your online marketing mix?

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Determine the following things

• What should your video contain?
• Where should you place your video?
• What is the kind of budget you can allocate to
  your video?

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• Find out how your competitors are incorporating
  videos online and take inspiration from them.
  Look out for ways to engage with your customers
  across the various social media platforms. See
  which videos get shared. Learn what you need to
  include in your videos so as to interact or
  engage with your viewers.

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A few things that can help you here

• Vlog Vlogging or Video Blogging is one of the
  easiest ways to include videos in your online
  marketing strategies. All you will need is some
  basic technological equipment such as a smart
  phone and an external microphone and you are all
  set to record.Your blog can be the basis for your
  vlog too. You can explain the main points of your
  blog and share your opinions and thoughts.

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• This will also help you in establishing yourself
  as an authority in the industry. This will be an
  excellent way to share your content across
  various social media platforms. You can even use
  vlog to create a few how to tutorials that your
  audience will find very useful. You can even make
  a Vlog video showing a typical day in office to
  add up to the fun element of your blog or social
  media page.

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Your homepage can have videos too

• Especially if yours is a retail website you will
  benefit a lot by including videos on your
  homepage. As per studies by ComScore
• Videoshelp in retaining visitors on your website
  for more time
• The visitors of Video retail sales are 64 more
  likely to purchase products on the site
• These benefits are not however limited to retail
  sectors. They apply across all industries.

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• It pays to include your Video Snippets across all
  your Online Marketing platforms You can upload
  your video snippet on YouTube and then share it
  on Facebook and Twitter. You can even embed the
  same on to the home page of your website. A short
  snippet of your video could even be included on
  Vine or Instagram. This will increase your
  visibility.

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• Periscope With Periscope, you can watch live
  video streams and even broad cast your videos.
  You can put up videos about any topic here, say
• Product launches
• Team interviews
• Any advice that you want to give to your
  customers
• Question and Answer sessions

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• A bit of research will let you know the different
  ways in which you can incorporate videos.
  Ultimately, it all depends on how catchy or
  engaging your video is and how well it can
  deliver your message across your audience. You
  can definitely take some help from the companies
  that you found on the Search engine upon
  searching for SEO Services India or reseller
  SEO packages. However, it is always better to
  determine your requirements and specifications
  beforehand.

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Distributed by Web Brain InfoTech
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Media Contact

• Company Name Web Brain InfoTech
• Contact Person Rahul
• Email info_at_webbraininfotech.com
• Phone [phone]
• Address 40, 1st Floor, Hasanpur Village
• City New Delhi
• State Delhi
• Country India
• Website www.webbraininfotech.com

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