MVNOs to Expand Reach in Africa by Capitalizing on Core Competencies : Ken Research

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MVNOs to Expand Reach in Africa by Capitalizing
on Core Competencies
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• Kenya and South Africa presents most developed
  MVNO markets in terms of penetration, with 3.5
  and 1.6 of mobile subscriptions being served by
  MVNOs at end of 2015, respectively.
• Niche and retail MVNO business models are the
  most prevalent in Africa, accounting for 35 and
  20, respectively
• Ken Research announced its latest publication on,
  MVNOs in Africa MVNOs Gaining Momentum by
  Capitalizing on Niche Segments, which throws
  light on how the MVNOs are faring in Africa. The
  publication includes an overview of the MVNOs
  industry in Africa in terms of both supply and
  demand. The status of MVNOs Industry in Africa is
  also detailed upon in the research report. The
  PESTLE analysis of the external environment of
  the MVNOs industry in Africa is included in the
  report. Furthermore, the research also includes
  the regulations and policies adopted by the
  African government for the MVNOs to enhance their
  market penetration.

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• Mobile Virtual Network Operators have become
  popular globally. However, their presence is
  still limited in the African region. As of 2015,
  Kenya and South Africa are currently the most
  developed MVNO markets in terms of market reach
  in the region. The growing population of the
  region coupled with increasing mobile penetration
  and data usage is expected to drive growth of
  MVNOs within the African telecommunication
  industry. In addition, the introduction of mobile
  financial services and efforts by regulators to
  establish legal frameworks specific to MVNOs are
  governing factors which will decide the future of
  MVNOs in Africa.

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• Research shows that the African consumers are not
  very accommodating in their choice of operator.
  This is a challenge for the MVNOs as they are
  already behind in the battle of market shares.
  Research insights state that the niche and retail
  MVNO models are more preferred by the African
  customers. For instance, it was found that when
  Equitel launched its MVNO in Kenya it was very
  well received and successfully installed. The
  trend is inclining towards businesses which come
  up with niche and dedicated models and products.

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• Research has revealed that by the end of 2020,
  there will be more MVNO activity in the African
  region as there would newer players bringing in
  new and diverse market strategies. It is
  projected that unique marketing and advertising
  strategies might prove disruptive and lead to
  high competition in the market.
• Some of the factors governing growth in this
  industry include-
• Favorable regulatory policies
• Growing interest in MVNO capabilities
• Aggressive research and marketing by Operators
• Key Topics Covered in the Report
• Key concepts regarding MVNO definition
• Primary business models in the MVNO market
• Global and regional market context
• MVNO market statistics worldwide
• Regulations and policies in the MVNO market
• Case studies of businesses in MVNO market in
  Africa
• Key findings and recommendations

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• To know more on coverage, click on the link
  below
• https//www.kenresearch.com/technology-and-telecom
  /telecommunications-and-networking/mvno-africa-nic
  he-segments/7321-105.html
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• Related Reports
• https//www.kenresearch.com/technology-and-telecom
  /telecommunications-and-networking/asia-mobile-ope
  rators-mvnos/8885-105.html
• https//www.kenresearch.com/technology-and-telecom
  /telecommunications-and-networking/middle-east-mob
  ile-network-operators-mvnos/7277-105.html
•  
• ContactKen Research Ankur Gupta, Head
  Marketing Communicationsquery_at_kenresearch.com
  91-124-4230204

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