The Key to Become Successful by Outbound Telemarketing

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The Key to Become Successful by Outbound
Telemarketing

• Submitted By TGMarketing USA

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• Cold calling and outbound telemarketing can be
  pretty terrifying and pressuring. The mere
  thought that you are not certain if the next
  person you will dial and talk with will feel
  excited or annoyed about your offer is extremely
  intimidating, specially if you are sitting alone
  with that long list of names and phone numbers of
  your leads on your sweating palms.

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• Aside from an irresistible offer, you should also
  practice your pitch, tailor your message to suit
  the kind of potential clients you have, as well
  as develop your speaking and phone skills. Here
  are some tips that a well performing outbound
  call center uses to increase their outbound phone
  sales.

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• Learning about your lead
• Before you start dialing, you should first learn
  some essential information about your target
  customers like their fears, needs, hopes and
  desires. You also have to prepare some potential
  roadblocks that may influence your clients'
  decision making. If you are well prepared, you
  can easily find solutions in case you run into
  problems or issues while speaking with your
  clients. The more you are prepared, the more
  chances that you can close the deal.

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• Like for instance if you are calling in behalf of
  a mortgage loan company, you should be able to
  know the possible fears that your customers may
  have like the fear of losing their house in the
  future. In this case, you can catch their
  attention by assuring them that they will never
  lose their house by offering them the lowest
  rate. You can as well offer some more points and
  be sure to let your clients know how much they
  can save.

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• Introduce yourself
• The key to successful outbound telemarketing is
  to never sound like a telemarketer. Introduce
  yourself in a polite and warm manner as soon as
  you are sure that the one you are talking to is
  the right person. Do not just state your name and
  go directly to your offer. Instead, explain to
  your leads who you are and how you get their
  information. For instance " Hello Mr. Y, I am
  Kenneth White from KW Auto Insurance Company. You
  were referred to us by your business insurance
  company and they told us that you might be
  interested in getting an insurance policy for
  your new auto... so on and so forth". If you got
  your clients' information from somewhere else,
  say so.

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• Let your clients talk
• To make your outbound telemarketing more
  successful, you should also hear from your
  clients by allowing them to talk and learning
  more about their specific needs. You can ask
  casual questions like how can you help them with
  their biggest concern about Y, what can help them
  make their life easier, or what are their special
  needs regarding Y. The information you will get
  from their answers can help you in putting
  together your offer.

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• Watch your tone
• When talking with your leads over the phone, be
  sure to always watch your tone to avoid sending
  wrong signals. Be truthful, relatable, warm,
  friendly, and polite. Maintain a low and relaxed
  tone even if you are lossing your temper. No one
  would want to talk with a telemarketer that is
  overly hyper and intimidating.

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Thank You