Global FMCG Market Size ,Fast moving consumer goods retail industry,Campbell Soup Company market Share

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Product and Technological Innovation Driving
Global FMCG Industry Ken Research
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• The report provides executives' opinion on
  business trends and market outlook. It highlights
  key business activities, supplier price
  variations, changes in capital expenditure and
  organizations' perspective on e-procurement. In
  addition, this report presents the future
  projection of merger and acquisition activities
  within the FMCG industry over the next six
  months. The unpredictable future of the FMCG will
  not thwart the growth of FMCG industry due to
  focus on innovations and survival of the fittest
  conditions. The firms have to keep adapting to
  the competitive conditions by enhancing the
  existing customer base, making a persistent
  effort to introduce new products and working on
  the lines of Kaizen technique of making
  continuous improvements in the current scenario.
  The following figure summarizes the same.

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• Figure Expected Trends in Global FMCG Industry
• FMCG Industry Business Outlook and Procurement
  Survey H1 2016 highlights business perspectives
  and procurement activities for the period
  spanning from April 2016 to September 2016. It
  underlines supplier price fluctuations, main
  operational priorities, firms take on
  procurement using digitalization techniques and
  the expected alterations in capital expenditure.
  Furthermore, it puts forward the prognosis of
  vertical and horizontal mergers and acquisitions
  within the FMCG industry for the coming time
  period of six months. Fast-moving consumer goods
  are the goods that are traded very frequently
  leading to high volume, low price because of
  repeated purchases and are fastest to leave the
  supermarket or hypermarket shelves. It is a
  market that is highly sensitive to changes in
  disposable income or in other words, very demand
  elastic.

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• They may be categorized as durable and
  non-durable when classified according to their
  shelf life such as detergents, cosmetics,
  packaged foods, personal hygiene products,
  stationery, toiletries etc. Packaging and
  branding is imperative to the FMCG products as it
  is an important element for positioning the
  product correctly in the minds of the buyer. It
  signifies the social and economic status of the
  buyer and gives him something to relate to. The
  following figure gives the forecast for retail
  market sales growth for consumer goods to be
  expected in 2016-17. The market for FMCG products
  can be safely assumed to be stable in countries
  where there are no severe fluctuations in the per
  capita disposable incomes. These can be provided
  only for highly developed nations like the UK and
  the US and these are expected to emerge as
  prominent targets for the same reasons. Some of
  the management executives of big FMCG brands
  expect the supplier price to soar in the coming
  time periods but 22 of them choose to remain on
  the risk averse side expecting no change to occur.

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• To know more on research titled FMCG INDUSTRY
  BUSINESS OUTLOOK AND PROCUREMENT SURVEY H1 2016,
  click on the link below,
• https//www.kenresearch.com/food-beverage-and-toba
  cco/general-food/fmcg-industry-procurement-survey/
  29301-11.html
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