10 Tips Integrated Website System - Goldminddigital.com

1
(No Transcript)
2
10 TIPS TO INTEGRATE YOUR WEBSITE WITH YOUR
BUSINESS AND DRIVE LEADS TODAY
3
Start a website with a funnel in mind
1
4
Hook your customers with content, services or
products and send them through the funnel until
those leads have converted. Create a game plan
for each stage of the buying journey to keep them
engaged. If you dont, you wont succeed, so go
spend your money on something else. ( hey maybe
the yellow pages ?... )
1
5
1
Read more about the importance of funnels here
6
Build your site around your USP
2
7
Dont showcase any waffle or pointless content
which will clutter your page, increase bounce
rates and decrease conversions. Be straight to
the point and exhibit how your business stands
out from the rest and why choosing you is the
best decision they will make. Click here an
introductory slideshow on the importance of
building your site with a conversion centered
design and here for the free ebook!
2
8
You need to know your target audience
3
9
Download our free excel Buyers Persona template
to gain a fuller understanding of your customers
and their buying journey. For more info on
creating the ideal customer profile click here.
3
10
Qualify your audience
4
11
You dont want to be wasting time with
individuals who, at the end of the day, dont
have the Budget, Authority to purchase, Need for
your service or the Timeframe in which to buy.
The BANT approach is a vital component of the
sales process that will optimize your time
management and ensure you are only working with
qualified leads.
4
12
Set goals for your online presence. Ensure
your business takes them seriously
5
13

• Great goals to set
• Goal 1 - X number of page signups per month
• Goal 2 - X number of page interactions per month
• Goal 3 - X number of blog articles posted per
  month

5
14
Blog to create an influence in your niche ( Boost
SEO )
6
15
Dont get bogged down with keyword numbers.
Instead focus on what works for your business.
Become an industry expert and answer pressing
questions your peers may have in your article.
Click here for a guide to building your audience
from the fantastic Quicksprout. Blogging can
produce remarkable results so if you are not
already regularly writing a blog, get started! Or
if you feel you havent got the time, get someone
to write for you.
6
16
Advertise where your audience is and track what
works
7
17
This ties back in with your buyers persona.
Establish where they are online and target your
lead generation through that medium. If your
buyers tend to be avid Facebook users, sign up
for targeted Facebook advertising. If LinkedIn is
popular in your network then optimize your
LinkedIn page and post articles with relevant
tags. Advertising in the right place is paramount
to success and also must be executed in a manner
that trumps your competitors.
7
18
You must build core landing pages
8
19
Landing pages will engage your leads with your
business and increase conversion rates. Value
must be abundantly clear, whether that be sending
an ebook, or subscribing leads to updates on
products or relevant blog articles. Give them a
value based reason to sign up! Check out one of
the Gold Mind landing pages here.
8
20
Know what you solve (Problem, Priorities,
Challenges and Content)
9
21
Make a list of the reasons why people buy your
product and service and how it can help them
overcome any challenges they may face. When
communicating with leads make sure your outreach
is targeted very specifically with their business
goals. General, non personalized outreach will
get you nowhere these days! Gain a full
understanding of the buyers journey and why
choosing you can make their life that little bit
easier and then adapt your outreach accordingly.
9
22
UNDERSTAND YOUR BUYER'S JOURNEY
AWARENESS
CONSIDERATION
DECISION
9
BUYERS PERSONA EXCEL SHEET TEMPLATE
23
Ensure you have a proper system in place. From
website to emails to calls.
10
24
Create a structured outreach campaign that will
save you time, increase lead conversion and
maximize potential business opportunities. A
number of online tools (we use ActiveCampaign)
can automate the entire process for you and send
out personalized outreach based on lead
interaction, freeing up more time for you to
tackle other tasks.
10
25
INTEGRATE YOUR WEBSITE WITH YOUR BUSINESS TODAY
INTELLIGENT MARKETING FUNNELS
26
Place your screenshot here

• INTERESTED IN GROWING YOUR BUSINESS?
• Make Data Driven Decisions To Drive More Revenue

LEARN MORE
27

• Any questions?
• Reach us at
• info_at_goldminddigital.com
• Canada 778-200-668 USA 360-205-1133