The Benefits Of Creating An Online Community

1

• Online Community

2

• THE BENEFITS OF CREATING AN ONLINE COMMUNITY

3

• What is an Online Community?
• An online community is a gathering of people
  interacting and collaborating toward a common
  goal. These days, companies are investing in
  building communities on open social networks like
  Facebook and Twitter, while also building their
  own community properties. While similar, there
  are fundamental differences between a social
  network like Facebook or Twitter and an owned
  online community destination like the Apple
  Support Communities.

4

• What Are the Benefits of an Online Community?
• While social networks have their value, owned
  properties provide elements that social networks
  like Facebook cannot. They provide a tailored
  design, enhanced access to data and more options
  for control. A well-rounded social media strategy
  likely will include social networks such as
  Facebook in addition to owned online properties.
  When a company builds its network on a platform
  like Twitter, they are subject to that technology
  companys business model. The user experience and
  available data are based on what the platform is
  willing to provide and that will probably have
  little to do with a companys own objectives and
  needs. This is one of the benefit of Online
  Community.

5

• Sales and Marketing
• Sales enablement higher win rates
• Improved marketing campaign development,
  effectiveness and amplification
• Customer advocacy and product/service affinity
• Improved natural search engine and social media
  optimization (brand and products/services)
• Real-time market research and consumer
  intelligence
• Increased channel presence, Web sales and
  referrals

6

• Customer Service
• Decreased volume of inbound support calls
• Improved customer self-service/first-time
  resolution
• Higher customer retention
• Increased customer satisfaction
• Ongoing customer support and engagement
• Customer service agent collaboration/knowledge
  sharing
• Customer service is the important aspect of
  Online Community

7

• Product Development and Customer Intelligence
• Accelerated time to revenue
• Customer-driven product innovation and insights
• Increase in feedback and ideas from customers
  Knowledge retention

8

• Where Should I Start?
• 1) Create a social business strategy and
  roadmap that carefully aligns with your companys
  business objectives.
• 2) Investigate what your customers need.
• 3) Integration is key to driving success.
• 4) Create an activation and engagement
  strategy. 

9
Follow us on
https//www.facebook.com/LiveBeingFit/
https//www.instagram.com/livebeingfit/
https//twitter.com/livebeingfit
www.pinterest.com/LiveBeingFit/
10
Click to know more on http//www.livebeingfit.com
/our-approach-community/
Thank You