12 Innovative Ways to Increase Your Online Sales in 2020

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12 Innovative Waysto Increase YourOnline Sales
in 2020
(Protocloud Technologies)
Read Now
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• If you have achieved a decent number of followers
  on your social media and getting good traffic on
  your website, the next step is to increase your
  online sales. Your sales are equivalent to your
  revenue thus, its time to convert your leads
  into buying customers.
• At Protocloud Technologies, we never stop until
  you achieve your sales targets. Thats why we are
  called the best online marketing company.
  However, if you want to try some of our tried and
  tested online sales-boosting marketing
  strategies, you have clicked on the right post.

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Online Sales Increasing Tricks in 2020

• In this post, we will talk about some innovative
  and straightforward online sales increasing
  tricks that the best online marketing company
  practices in 2020. So, tie your seatbelt and
  lets launch the rocket of sales.

1. Highlight a Service on your Homepage
2. Trigger Psychology of your Audience
3. Easy to Access Contact Information
4. Encourage to Upgrade
5. Avoid Mentioning Price on the Site
6. Match your Landing Page and your Ad
7. Assure your Customers
8. Add Photos with Testimonials
9. Offer Money Back Guarantee
10. Simplify the Checkout Process
11. Adopt your Customers Voice
12. Sell for Long Period

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1. Highlight a Service on your Homepage

• If you want your website to look unique and
  stylish, you must be following the latest website
  development trends of using slider images on the
  homepage. It is an excellent move to creatively
  present your products or services, but it doesnt
  come with any robust sales-related benefits.
• Yep, instead of encouraging your visitors to buy,
  the slider images can confuse them. They will
  work as a distraction for the new visitors as
  they keep on looking at all the services and
  dont think of buying them. Thus, you should pick
  one of your primary services and boldly highlight
  it over your website so that visitors wont get
  confused or distracted by all the fantastic
  services offered present on your site.

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2. Trigger Psychology of your Audience

• When you want to increase your sales, you have to
  target an elementary psychological principle. We,
  humans, have a straightforward psychological
  trait, if we find someone already using a service
  or product, they will automatically want to buy
  that product.
• If you can convey your visitors through your
  content that professionals recommend your
  services, this will significantly impact your
  sales. Imagine, if you are selling medicines
  online and use words like Our Medicines are
  Recommended by Doctors it will automatically
  encourage buyers because professionals trust your
  brand. You should try to trigger the psychology
  of visitors through your content.

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3. Easy to Access Contact Information

• Some online buyers want to connect with the
  vendor personally before placing the order. It is
  a very simple sales boosting trick to clearly
  display your contact details on the website. If a
  buyer cant find contact details easily, he or
  she might drop the idea of purchasing from your
  website.
• For better sales, you should insert your full
  contact details, including your phone number,
  email address, mail address, and other social
  media handles to contact. This way, a prospective
  buyer can communicate using the various
  communication channels as per his convenience.

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4. Encourage to Upgrade

• If you are offering a precise tool or software to
  your visitors for free under limited features,
  you should continuously encourage your users to
  upgrade. You have to show your users how they can
  grow or improve their performance by upgrading
  the tool.
• Look at Grammarlys example of Grammarly it is a
  grammar checking tool that offers some grammar
  checks for free. But, every time you use a free
  version, it wont forget to highlight how many
  premium errors are still present in your content.
  It is a silent way to encourage free users to
  upgrade for the premium version. Similarly, you
  should show your users how the premium version is
  better for them.

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5. Avoid Mentioning Price on the Site

• Mostly, websites mention the price of their
  products or services on the main page, and it is
  the wrong move. You havent introduced your
  features to your new visitors yet, and you are
  already scaring them with your hefty prices. Now,
  you have to first show your features and how they
  can help visitors, and once you feel that you
  have used all your skills to encourage your
  visitors, you should reveal price on the next
  page by creating suspense with the Buy Now
  button.
• Once the visitor has clicked on the buy now
  button after getting impressed with your site,
  there are 50 fewer chances of a visitor not
  buying your product. Without not disclosing the
  price right away, you can actually sell.

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6. Match your Landing Page and your Ad

• If youre using paid ads as part of your sales
  strategy, theres a simple tweak that will
  increase your conversion rates and skyrocket your
  sales. You should not try to mismatch different
  landing pages and ad patterns to make them work
  together. No, you should customize landing pages
  to match your ads or vice versa. While designing
  paid ads for a landing page, keep following
  things in your mind
• Matching Layout The layout of your landing page
  should closely resemble your ads color and
  layout. This cohesive approach wont distract
  potential buyers with the change in visual
  appearance.
• Matching Message The message imparted by your
  ad should reflect on your landing page also. You
  dont have to copy the message, but the messages
  essence needs to be the same.

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7. Assure your Customers

• When customers trust you with their confidential
  credit card or e-wallet details, they want
  assurance on each step that you follow all the
  right security measures to keep their data
  secure. Especially on the checkout page, you have
  to provide some proof to your buyers to convey
  that you completely protect their financial
  information.
• You can show how many different security tests
  you have conquered to provide a safe shopping
  environment for your customers. When your
  customers feel that you have genuinely made
  efforts to provide secure payment gateways, it
  will work as a final push to make a purchase.

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8. Add Photos with Testimonials

• As the leading online marketing company, we have
  always talked about, including testimonials on
  the websites. But, you can create a sales-worthy
  testimonial by adding photos on your
  testimonials. When photos are added along with
  the testimonials, it will show visitors that you
  have received a person from the real customers.
  It is a simple and effective trick to convince
  your visitors to shop.

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9. Offer Money Back Guarantee

• A customer who is making a significant investment
  on your site you should try different ways to
  assure customers about the quality of your
  product. When you offer a money-back guarantee to
  your customers, they will be assured that their
  money is safe with you even if they dont like
  your product. On the other hand, it shows to your
  customers that you are fully confident about your
  products quality. Essentially, this promise
  encourage your visitors to make a purchase.

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10. Simplify the Checkout Process

• Each layer that you build between the customer
  and the final checkout point will drive your
  customer away from the sale. You should try to
  make your check out process as simple you can.
  Especially for eCommerce companies, it is very
  useful to create a simple checkout point. Amazon
  has introduced a One-Click Ordering option to
  simply increase their sales.
• To simply checkout process, you should put all
  checkout details on one page because each new tab
  will increase the chance of abandonment. Next,
  you can hide checkout options until the potential
  customers dont enter the previous information.
  Just ask information step by step to reduce the
  friction in the checkout process.

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11. Adopt your Customers Voice

• To approach the customers, you should talk in the
  voice that they understand. To talk in your
  customers voice, you need to understand the
  requirements of your customers first.
• Suppose, if you offer accounting software for
  small scale companies, you have to talk about the
  problems of small businesses and how your
  software can overcome them. When your content is
  related to your customers requirements, you can
  easily compel your potential customers to buy
  from your site.

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12. Sell for Long Period

• If you sell software or tool, you should offer a
  longer subscription period to your customers.
  Thats because the longer customer uses your
  software, the longer they will become dependent
  on your tool. To encourage users to subscribe for
  a longer period, you should offer multiple
  packages, but in your yearly package, include
  some extra features or reduce price range. This
  will encourage your clients to order from your
  site for a longer period.

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Sell Smartly

• When you are selling online, you dont have
  direct contact with your potential buyer, so you
  cant directly sell your products or services.
  Thus, you have to pull your smart pants and think
  differently. You have to design your website in a
  way that can encourage visitors to make a
  purchase. Your website design, layout, theme, and
  content need to be perfect because you can only
  encourage your visitors through it.
• If your site isnt generating revenue for you,
  you need to get the help of a professional online
  marketing company. Your trusted Protocloud
  Technologies is always ready to help you.

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0141-2441967, 91-9602454967
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www.protocloudtechnologies.com
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Chitrakoot, Jaipur, India - 302021
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