Growing Demand for Sensor Enabled Products and Increasing Product Affordability and Online Sales are driving the India Large Appliances Market: Ken Research

1
Growing Demand for Sensor Enabled Products and
Increasing Product Affordability and Online Sales
are driving the India Large Appliances Market
Ken Research
2
Rise in Demand for Smart Appliances, Growing
Preferences for Sensor Enabled Products and
Product Affordability due to Easy Finance
Availability has pushed the demand for large
appliances in India.
3
The report titled India Large Appliances Market
Outlook to 2020 - Make in Initiatives to Reduce
Imports and Growing Demand for Sensor Enabled
Products to Drive Demand provides brief overview
on the India Large Appliances Market and helps
readers to identify the ongoing trends in the
market and anticipated growth in future depending
upon changing market dynamics in coming years.
The report will help existing distributors,
manufacturers in large appliances space to align
their market centric strategies according to
ongoing and expected trends in the future. Large
appliances are basic household electrical
appliances used in everyday life to have better
living and working experience. These appliances
include air conditioner, refrigerator, washing
machine, and television. Rising urban population,
increase in disposable income and supportive
government policies are expected to drive the
market in future. Large appliances are a very
dynamic market and continuous innovation is
required to make the products more economical and
user friendly.
4
Within the home appliance industry, sensors are
playing a significant role to influence the way
consumers interact with smart appliances such as
washing machines, dishwashers and refrigerators.
Temperature sensing and control are among the
most important and well-established sensor
functions in modern home appliances in India. The
use of sensors in multiple applications,
including smart power grids, smart buildings and
smart industrial process control, helps enable a
more efficient use of resources and a reduction
in greenhouse gas emissions. Advancement in
technology and higher competition has led to
price reduction across various consumer durable
product segments such as air conditioners,
washing machines, refrigerators and TVs. With the
initiative of Make in India campaign, many
domestic and Chinese manufactures are investing
in India to set up their manufacturing plants
which would produce more affordable products.
With the reduction in prices, the companies have
also introduced star rated, energy efficient ACs
and refrigerators to arrange a new product line
for the customers.
5
The sales for large appliances in India has
expanded at a robust pace owing to easier finance
availability, which has increased affordability
by giving lucrative payment option. This has not
only pushed the replacement demand for large
appliances but also supported the growth in new
demand. The products are even provided at 0
finance especially in festive seasons, to garner
higher sales compared to other peers. Furthermore
, an electronics development fund of USD 2
billion has been created to promote innovation,
intellectual property innovation and product
commercialization. According to Research
Analyst, the local companies in India should
follow the global companies in terms of product
innovations. The demand for new products in India
is fetched from western demand. Hence, new
product innovations in such countries can be
replicated in Indian market. For instance,
Smartcast TV, 4K and 8K OLED TV are some of the
best selling TV models in US. Similarly, steam
front load washer and 4.8 cubic ft high
efficiency top loader washer is among best
selling product models in US market.
6

• Key Topics Covered in the Report
• India Air Conditioner Sales
• India Air Conditioner Market
• India Refrigerator Market Size
• India Washing Machine Import
• Residential AC Market in India
• India Washing Machine Industry
• Daikin Air Conditioner Market Share
• India Online Electronics Market Sales
• Household Appliances Market in India
• India Refrigerator Market Competition
• For more information about the publication, refer
  to the link below
•  
• https//www.kenresearch.com/consumer-products-and-
  retail/consumer-electronics/india-large-appliances
  -market/66043-95.html

7
Related Reports https//www.kenresearch.com/consu
mer-products-and-retail/consumer-electronics/india
-led-television-market-research-report/585-95.html
https//www.kenresearch.com/consumer-products-an
d-retail/consumer-electronics/china-large-applianc
es-market/57225-95.html Contact UsKen
ResearchAnkur Gupta, Head Marketing
CommunicationsAnkur_at_kenresearch.com91-901537824
9
8
(No Transcript)