Growing Expenditure on Baby Hygiene Products Coupled with Rising Awareness for Better Hygiene and Sanitation Standards is likely to Infuse Market Growth: Ken Research

1
Growing Expenditure on Baby Hygiene Products
Coupled with Rising Awareness for Better Hygiene
and Sanitation Standards is likely to Infuse
Market Growth Ken Research
2
Increasing GDP per capita, rising hygiene
awareness and high growth in new born babies is
expected to further stimulate market revenues
especially in developing countries. Ken
Research announced its latest publication on
Asia-Pacific Baby Hygiene Industry Outlook to
2020 - Rising Expenditure on Baby Hygiene with
Better Health and Safety Standards to Drive
Growth provides a comprehensive analysis
regarding the performance of baby hygiene
products in the Asia-Pacific Region.
3
The industry revenues have been segmented country
wise on the basis of personal and sanitary care
baby products. Under each segment, aspect such as
market size on the basis of revenue has been
computed from the sales of Baby Diapers, Wipes,
Soap, Shampoo, Lotion and Creams, Hair and
Massage Oil, Toothbrush, Toothpaste and others.
The report also covers major players operating in
the space along with competitive landscape of
baby product manufacturers, pricing analysis and
competition scenario. This report will help
industry consultants, baby hygiene manufacturers,
potential entrants and other stakeholders to
align their market centric strategies according
to the ongoing and expected trends in the future.
Higher product penetration of baby diapers and
wipes in developing economies will aid the growth
in revenues of the baby hygiene industry.
However, the personal care baby products will
contribute higher to overall revenues of the baby
hygiene industry due to the vast variety of
product available to consumer.
4
The improving distribution channels, product
reach and rising discretionary income in
developing economies including India, Indonesia,
Thailand and Malaysia will stimulate demand for
baby hygiene products. New manufacturers entering
the personal and sanitary care segment rolling
out herbal and natural environment friendly
products will witness higher growth in revenues
in the future. The rising health concerns and
increasing educated parents will result in higher
expenditure on baby hygiene products in order to
ensure smooth baby development, aiding growth in
revenues of the baby hygiene industry. Falling
price of raw materials will incentivize
manufacturers to reduce prices for sanitary and
personal care baby products in order to increase
competitiveness and boost sales. In India, Most
mothers do not use diapers for babies during the
day in order to avoid diaper rash. The increasing
participation of women in the workforce will
cause more babies to be left in the care of baby
centers. These centers will keep babies in
diapers throughout the day in order to maintain a
sanitary environment.
5
Manufacturers such as Johnson and Johnson and
Himalaya will bring new products into the market
that focuses specially on skin care for babies.
These lotions, creams and oil are projected to
replace the demand for baby powder. It has been
estimated that the personal care baby products
will contribute an almost equal share as the
sanitary care segment during this period. The
trend witnessed in the sanitary care segment is
that baby diapers will be changed 4-5 times a
day. However, improving technology will result in
higher quality diapers with better absorption
capability. This will cause mothers to change
diapers only 2-3 times a day. Thus, while this
could result in slow replacement demand, the
pricing strategy will ensure growth in revenues
of the sanitary care segment. According to
Research Analyst at Ken Research, manufacturers
should focus their research and development
efforts on superior skin protection, comfort and
absorption. Thinness is also an important
objective because it is a way to ensure optimal
comfort and minimize material and freight costs
and environmental impact. In addition to this,
thinner products take up less shelf space, which
is appealing for retailers.
6

• Key Topics Covered in the Report
• Asia Baby Hygiene Market Size, 2010-2015
• Asia-Pacific Baby Hygiene Market Segmentation By
  Country, 2015
• Challenges and Constraints in Asia-Pacific Baby
  Hygiene Market
• Asia-Pacific Baby Hygiene Market Future Outlook
  and Projections, 2016-2020
• China Baby Hygiene Market Size, 2010-2015
• China Baby Hygiene Market Segmentation By Product
  Category - Sanitary Care, Skin Care, Hair Care
  and Oral Care, 2015
• Major Players in China Baby Hygiene Market
• Competitive Landscape of Major Players in China
  Baby Hygiene Market
• China Baby Hygiene Market Future Outlook and
  Projections
• India Baby Hygiene Market Size, FY2011-FY2016
• India Baby Hygiene Market Segmentation By Product
  Category - Sanitary Care, Skin Care, Hair Care
  and Oral Care, FY2016
• Major Players in India Baby Hygiene Market
• Competitive Landscape of Major Players in India
  Baby Hygiene Market
• India Baby Hygiene Market Future Outlook and
  Projections

7
Emerging Retailer in India Baby Hygiene
Market Price Comparison of Sanitary and Personal
Care Products in India Decision Making Process
For Baby Hygiene Products in India Japan Baby
Hygiene Market Size, FY2011-FY2016 Japan Baby
Hygiene Market Segmentation By Product Category -
Sanitary Care, Skin Care, Hair Care and Oral
Care, FY2016 Major Players in China Baby Hygiene
Market Competitive Landscape of Major Players in
Japan Baby Hygiene Market Japan Baby Hygiene
Market Future Outlook and Projections Thailand
Baby Hygiene Market Size, 2010-2015 Thailand Baby
Hygiene Market Segmentation By Product Category -
Sanitary Care, Skin Care, Hair Care and Oral
Care, 2015 Major Players in Thailand Baby Hygiene
Market Competitive Landscape of Major Players in
Thailand Baby Hygiene Market Thailand Baby
Hygiene Market Future Outlook and Projections
8

• Companies Covered in the Report
  Products Mentioned
• Procter and Gamble
  Baby Diapers
• Kimberly-Clark Corporation
  Baby Wipes
• Unicharm
  Baby Shampoo,
• Johnson and Johnson
  Baby Soap
• Hengan International
  Lotion and Creams
• Kao Corporation
  Massage and Hair Oil
• Sebapharma
  Toothbrush
• Chicco
  Toothpaste
• Firstcry.com
• DSG International
• For more information about the publication, refer
  to below link
• https//www.kenresearch.com/consumer-products-and-
  retail/baby-care/asia-pacific-baby-hygiene-market-
  report/76482-95.html

9

• Related Reports
• https//www.kenresearch.com/consumer-products-and-
  retail/baby-care/india-maternity-baby-care-market-
  research-report/452-95.html
• https//www.kenresearch.com/consumer-products-and-
  retail/baby-care/top-trends-baby-care-exploring/21
  638-95.html
• https//www.kenresearch.com/consumer-products-and-
  retail/baby-care/thailand-diaper-market-research-r
  eport/523-95.html
• Contact UsKen ResearchAnkur Gupta, Head
  Marketing CommunicationsAnkur_at_kenresearch.com
  91-9015378249

10
(No Transcript)