Evolution of Cosmeceuticals to Assist Growth of Beauty & Personal Care Market in China: Ken Research

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Evolution of Cosmeceuticals to Assist Growth of
Beauty Personal Care Market in China Ken
Research
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Robust growth has been observed in the beauty and
personal care market despite the icy economic
condition in China. The increasing awareness of
personal hygiene and rising living standards in
the Chinese consumers are the major reasons for
the growth of the beauty and personal care
market. Premium beauty and personal care products
in China are leading than the local
products. The international and domestic players
have made major efforts to set up online flagship
stores in China. Sephora, Guerlain and Cle de
Peau set established official online stores in
Tmall.com
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and Kose Cosmeport established partnership with
JD.com opening its flagship store. The internet
retailing has driven the growth in sales of the
beauty and personal care products. International
players have managed to establish their brands in
China with high product quality, effective
marketing and sales activities. Domestic players
are also reaching the standards by releasing
products at competitive prices, strong
advertising, and innovative marketing campaigns.
International cosmetic products are leading while
the local manufacturers still establishing their
brands in Chinese beauty and personal care
market. According to the report, Beauty and
Personal Care in China, Beauty and personal care
market in China is expected to grow steadily with
the stable prices. This market comprises of baby
and child-specific products, colour cosmetics,
depilatories, oral care, skin care and sun care
products. The products covered in the beauty and
personal care products are
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• baby and child-specific products, bath and
  shower, colour cosmetics, deodorants,
  depilatories, fragrances, hair care, mass beauty
  and personal care, men's grooming, oral care,
  oral care excl power toothbrushes, premium beauty
  and personal care, sets/kits, skin care, and sun
  care. Chinas consumer market of cosmetic
  products are skincare products, Shampoos and hair
  care products, make-up products, products for
  children, sunscreen products, anti-aging
  products, sports cosmetics, cosmeceuticals,
  green/natural cosmetics and others.
• The Beauty and personal care products had
  witnessed a stagnant market in the past years due
  to many players, competition among the players
  and more available choices for consumers. Hong
  Kong has prolonged to be an attractive
  marketplace for any brand to expose their
  products and the population in Hong Kong is
  open-minded and curious about new products.
  Majority of the beauty and personal care products
  have continued to be available at the department
  stores, dedicated counters, specialty chain
  stores, drugstores, beauty parlours, direct
  selling and shopping centres.

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Online shopping channels in China have also
witnessed a rapid growth in recent years. A
survey report about beauty and personal care in
China states that majority of the women developed
the habit of putting on make-up creating more
market for the products. Men are beginning to
care for their skin by using cleansing milk,
lotion or face cream. Chinese customers are aware
about the direct effects of the beauty and
personal care products on their bodies out of
which few products are harmful to the
environment. Chinese population are dedicated to
healthy lifestyles and allergic to different
products embraced organic products. The beauty
and personal care market is expected to record a
positive growth with the increasing consumer
knowledge about the benefits of organic products.
The increasing population demanded for the growth
in the beauty and personal care products in China
with better hygienic, affordable and green
cosmetics. The population growth in China for the
past five years is depicted below showing an
increase trend.
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Cosmeceuticals are Chinese herbal cosmetics with
medical properties. Tongrentang and Yunnan Baiyao
are the leading players in China's cosmeceuticals
market. The cosmeceuticals occupies about 20 of
the beauty and personal care products market in
China. The
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• cosmeceuticals market in China is dominated by
  foreign cosmeceuticals brands such as VICHY, La
  Roche-Posay, Freeplus and Simple. Domestic
  cosmeceuticals brands such as Tongrentang,
  Herborist and Sanjiu are slowly being recognised
  by consumers.
• Local cosmetics producers such as Chinfie, CMM,
  Houdy, Longrich, Herborist and Chando are
  successful in reaching the standards of the
  international products. Many of the players are
  investing in research and innovation on the
  beauty and personal care products to meet the
  market needs. It has been observed that there is
  a stiff competition among foreign brands such as
  L'Oreal, Shiseido, Mary Kay, Estee Lauder and
  Olay. Frog Prince, Haiermian, Mentholatum,
  Yumeijing and Johnson Johnson are major players
  in the childrens skincare products.
• Chinese consumers have started demanding for
  natural products in the beauty and personal care
  products which obviously will increase sales. One
  of the natural beauty products available in China
  is the skin care

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• oils that are getting even more popular due to
  the medical benefits. With the growing population
  and connected rising demand, the beauty and
  personal care market in China is sure to
  proliferate over the coming years.
• For further reading click on the link below
• Asia-Pacific Beauty and Personal Care Market
  Research Report
• China Beauty Products Market Research Report
• China Beauty Products Import Value
• China Beauty Products Export Value
• China Beauty and Personal Care Market Size
• China Cosmetics Industry Future Outlook
• China Online Beauty and Personal Care Industry
  Analysis
• China Personal Care Products Market Demand
• China Hair Care Market Trends
• China Natural Personal Care Products Market
  Revenue
• China Face Cream Market Demand
• China Herbal Beauty Care Industry Trends

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To know more about the research
report https//www.kenresearch.com/consumer-produ
cts-and-retail/cosmetics-and-personal-care/beauty-
personal-care-china/108699-95.html Related
reports https//www.kenresearch.com/consumer-prod
ucts-and-retail/cosmetics-and-personal-care/china-
metakaolin-market/125543-95.html Contact Ken
Research Ankur Gupta, Head Marketing
Communications query_at_kenresearch.com 91-124-42302
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