Indonesia Beauty and Personal Care Retail Market - Ken Research - PowerPoint PPT Presentation

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Indonesia Beauty and Personal Care Retail Market - Ken Research

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Beauty and personal care recorded similar current value growth in 2015 to that seen in 2014. Positive economic conditions in Indonesia continued to stimulate beauty and personal care sales. – PowerPoint PPT presentation

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Title: Indonesia Beauty and Personal Care Retail Market - Ken Research


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Augmenting Disposable Income Harness Fruitful
Returns for Beauty and Personal Care Market
Indonesia Ken Research
2
The economic conditions in Indonesia have been
improving and have led to a rise in disposable
income of the consumers because of the increase
in employment rate. This rise in disposable
incomes and increased consumer confidence in the
economy has increased the demand for beauty and
personal cares products. The consumers are now
inclined towards buying better quality beauty and
personal care products as they are increasingly
exposed to international beauty trends through
the internet and other sources.
3
  • According to the market research "Beauty and
    Personal Care in Indonesia", in 2016, the
    industry recorded a brawny growth. The awareness
    for wellbeing has been on a rise in Indonesian
    consumers and this has helped the beauty and
    personal care market to grow. Colour cosmetics
    and other similar beauty products have a high
    demand in the country because of daily use by the
    people. Dermocosmetic brands combine natural
    essence and medical knowledge to produce their
    products. They are now becoming popular choice in
    the market and have improved the demand of skin
    care segment. There were limited product
    innovations in 2016 in the baby and childcare
    segment, which recorded an unwavering growth.
  • Cosmetics are a primary focus of the National
    Development Plan for Industry of the Indonesian
    Government until 2019. The huge contribution
    towards the GDP of the country by the industry is

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the reason the segment has been prioritised by
the government and is considered an economically
important segment. The objective of the
government behind this is to promote the export
of beauty products with a special focus on
neighbouring countries like Australia, Malaysia
and Brunei Darussalam. The government also wants
to reduce the cost of production of the domestic
producers and is therefore encouraging the
production of raw materials locally rather than
importing. Many new domestic companies are now
entering the beauty and personal care market.
This has resulted in increased competition.
Companies like Paragon Technology and Innovation
PT are growing rapidly in the market whereas the
big companies like Unilever Indonesia Tbk PT have
recorded a stagnant market share.
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The licenses of producing halal products are now
being given to domestic companies like Martina
BertoTbk PT, which is helping them to beat the
competition with Wardah brand. There are many
modernisms in the market and the companies are
reinventing their existing product portfolio as
well as introduced new products. New
innovations are a key strategy to survive in the
market and build a strong consumer base. Halal
products are the new rage in the beauty and
personal care market. These are products that are
not produced using ingredients derived from
animals, are not tested on animals and do not
contain alcohol. The majority of the population
in Indonesia is Muslim, which is now rapidly
shifting to halal products. This trend is
expected to continue and be a major driving force
of the market in the future.
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The demand for herbal products is also
experiencing a strong growth with the rising
concerns for side effects of products that may
contain harmful chemicals. Natural products are
gaining popularity and are increasingly expanding
their market size. Key Topics Covered in the
Report Indonesia Beauty and Personal Care Market
Research Report Indonesia Beauty and Personal
Care Market Size Indonesia Beauty and Personal
Care Industry Analysis Indonesia Beauty and
Personal Care Trade Market Indonesia Beauty and
Personal Care Retail Market Indonesia Beauty and
Personal Care Production Output Indonesia Beauty
and Personal Care Import Volume Indonesia Beauty
and Personal Care Export Volume Indonesia Beauty
and Personal Care Market Future Outlook
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Indonesia Beauty and Personal Care Market
Competition Indonesia Male Grooming
Market Indonesia Hair Oil Market Body Lotion
Market Indonesia Sun Screen Lotion Market
Indonesia Female Fragrances Market Indonesia For
further reading click on the link
below https//www.kenresearch.com/consumer-produ
cts-and-retail/cosmetics-and-personal-care/beauty-
personal-care-indonesia/93470-95.html
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  • Related reports
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    acial-mask-market/111247-95.html
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    ask-market/111222-95.html
  • Contact
  • Ken Research
  • Ankur Gupta, Head Marketing Communications
  • query_at_kenresearch.com
  • 91-124-4230204

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