Continued Dominance by Horizontal Classifieds and Growth in Smartphone Penetration has Evolved Growth of Classifieds in Indonesia: Ken Research

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Continued Dominance by Horizontal Classifieds and
Growth in Smartphone Penetration has Evolved
Growth of Classifieds in Indonesia Ken Research
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Rising employment rate and Government support
along with increasing internet and smartphone
penetration in the country were the key factors
driving the demand for online classified portals
in the country. The report titled Indonesia
Online Classified Market by Categories (B2B, C2C,
Property, Auto, Recruitment) and By Source
(Listing and Advertisement) Outlook to 2021 by
Ken Research suggested Online classifieds in
Indonesia is expected to generate revenue worth
over USD 80 million by the year ending 2021, thus
growing at a four year CAGR of 22.0 for the
projected period 2017-2021.
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Major companies operating in Indonesia
classifieds market have their highest ad spending
on mobile classifieds. Reasonably priced 4G
smartphones have prompted the Indonesian
population to switch their older feature phones
to smartphones. The horizontal classified
platforms in Indonesia have a wider presence and
offers listings across a myriad of goods and
services. The horizontal classifieds covers both
B2B and C2C markets across key verticals such as
recruitment, real estate, matrimony/dating,
automotive, e-services and others. These
classifieds established their dominance in terms
of traffic volume and brand recall through
extensive advertising and sales. Moreover, the
development of 4G LTE (Fourth Generation Long
Term Evolution) network has also contributed
significantly to the classifieds market by
providing fast reliable internet services. It has
also been witnessed that online classified web
portals operating in digital marketplace have
shifted their focus from sellers
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to buyers majorly among vertical classifieds
where the websites are generating revenue through
commercial listings. Online classifieds and
advertisements have grown into online niche areas
targeting recruitment, hobbies, lifestyle,
automotives, property and others including C2C
sales of used goods coupled with sales of
merchandise by small merchants via growing use of
mobile classifieds. Evolving technological
innovation and information systems in Indonesia
has led the Indonesian government to properly
regulate electronic payment systems and
transactions in Indonesia. Online classifieds
business has incorporated several payment options
including e-wallets to offer wider choices and
convenience to consumers. Key Topics Covered in
the Report Jakarta Classified Jobs Rumah.com
Listing Indonesia Job Street.com Market Share
Indonesia
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• Auto Classified Paid Listing
• Classified Statistics Indonesia
• BestJobsIndonesia Indonesia Business
• Trends in Classified Industry
• For more information on the market research
  report please refer to the below link
• https//www.kenresearch.com/technology-and-telecom
  /it-and-ites/indonesia-online-classified-market/14
  2257-105.html
• Related Reports by Ken Research
• https//www.kenresearch.com/technology-and-telecom
  /it-and-ites/philippines-online-classified-market-
  report/106129-105.html

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https//www.kenresearch.com/technology-and-telecom
/it-and-ites/india-classified-market-research-repo
rt/12510-105.html Contact Ken Research Ankur
Gupta, Head Marketing Communications query_at_kenre
search.com 91-124-4230204