Reasons Why Your Website Isn’t Bringing Business - PowerPoint PPT Presentation

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Reasons Why Your Website Isn’t Bringing Business

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It is not enough to build a website with great expectations. There is a need for putting in continuous efforts in a smarter way to get your website do what you want. – PowerPoint PPT presentation

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Title: Reasons Why Your Website Isn’t Bringing Business


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Reasons Why Your Website Isnt Bringing Business
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Your website is up and running, but it doesnt
drive the sales and leads you were expecting from
it. The way you are managing your website could
be the problem. A website doesnt work by itself.
Like a well-oiled machine, your website too,
needs to be maintained regularly, to perform.
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Consider hiring a professional website design
Widnes service that can identify problem areas
and fix them quickly. Meanwhile, here are some
key reasons why your website doesnt seem to be
working the way you want it
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Low Website Visibility
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  • If your website is not visible to your
    audiences, there will obviously be no traffic,
    leads or sales. Visibility depends on how well
    your website ranks on search engines, and how
    well you are aware and making use of other
    traffic-enhancing methods.

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  • While search engines are one way to increase
    your website visits, channels such as blogs,
    forums, review websites, and professional and
    social networking platforms (e.g. LinkedIn,
    Twitter, Facebook, etc.) can be optimally used to
    increase traffic.

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  • A specialist website design Widnes service can
    increase your website visibility with its design,
    development, SEO, online marketing and social
    media expertise.

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Using Online Content that doesnt Work
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  • Your audience is not interested in a web copy
    that speaks only about how better you are than
    your competitors. Nor, is it interested in a
    stale web copy that seems to have been on your
    website for ages now.

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  • For your content to work, change your content
    objective - your content should be less about you
    and more about what your prospects want. Include
    information that your audience is interested in.
    How-to guides, help articles, fun videos,
    inspirational podcasts or webinars, are some
    examples.

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  • You need to constantly monitor your audience
    changing content needs, response to different
    content types, and their most preferred content
    channel.

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  • Depending on these factors, you may need to
    reorient your web design and content strategies.
    For example, if most of your audiences are
    Smartphone users, you need to have a mobile
    website to increase reach.

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Neglecting the Importance of a Call to Action
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  • A smart website is one that makes the maximum use
    of every audience visit. A smart and strategic
    call to action is one way you of achieving this
    objective.

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  • Visitors are not going to make the effort of
    visiting your contact page to reach you. You need
    to be everywhere they are, and urge them to
    connect to you through subtle giveaways. A free
    e-book, newsletter, and loyalty points, are some
    ways of using call-to-action efficiently.

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  • A website design Widnes team employs specialist
    knowledge such as audience colour psychology and
    behaviour analysis to design calls-to-action that
    work.

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  • A website needs constant monitoring and use of
    different timely and knowledgeable strategies to
    deliver desired results. Hiring a professional
    website design Widnes company is a wiser and
    practical option than going for it on your own.

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  • As specialists in catering to website needs of
    small and medium business owners, Blue Whale
    Media can ensure that your website performs well,
    consistently, and help you realise your website
    objectives.

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Blue Whale Media LTD Suite 16 Rowan
House,Padgate Business Park,Warrington,UKWA1
4JN. Tel  01925 552 050 http//bluewhalemedia.co.
uk/widnes/web-design-widnes
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