Ethical Wellbeing Market Recent Trends and Consumption Pattern Analysis Report

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Trend Sights Analysis Ethical Wellbeing Market
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• Published December 2016
• Single User PDF US 3450

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Trend Sights Analysis Blurring Gender Boundaries

• Synopsis
• Ethical Wellbeing is related to the rise of
  consumption patterns that commit both consumers
  and brands to a higher level of responsibility
  regarding a set of values social causes,
  environmental sustainability, animal welfare,
  fair trade, and health awareness. This trend
  addresses the need to feel good about consumption
  choices in everyday life.
• Summary-
• Concepts such as "responsible consumption" and
  "conscience consumption" have become mainstream.
  Consumers are now monitoring brands' practices
  and code of ethics, as many purchasing choices
  are now evaluated in terms of their consequences
  for health, the environment, and sustainability.
  As a response to this, brands are incorporating
  ethical patterns into the way they are doing
  business, instead of being solely focused on
  profit. For ethical shoppers, the act of
  consumption represents not only the satisfaction
  of a personal need but also the opportunity to
  positively contribute to a recognized social
  cause.
• Key Findings
• Consumers are ready to take action towards the
  code of ethics being endorsed by today's brands
  19 of global consumers completely agree that
  they will boycott a brand whose values do not
  reflect their own, and 44 of shoppers
  completely/somewhat agree they will pay more for
  products that support a specific social cause or
  belief.
• Shoppers now have access to more accurate and
  transparent information regarding products'
  impact on health and environment, allowing them
  to make better-informed shopping decisions.
  However, six in 10 consumers are skeptical about
  the ethical and environmental claims made by big
  grocery manufacturers.
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Trend Sights Analysis Blurring Gender Boundaries

• Women are slightly more likely to see ethical
  values as contributing to their wellbeing 62 of
  women are more or much more favorable to
  groceries with ethical/environmental credentials.
  This percentage is slightly lower for male
  shoppers at 56. On the other hand, male shoppers
  are harder to convince about companies' best
  practices 59 of male consumers agree or
  strongly agree with the following statement "I
  do not believe that big grocery businesses have
  my best interests at heart." Female shoppers are
  less skeptical, at 55.
• Half of Millennials are willing to pay more for
  products that support social causes, contrasting
  with 32 of consumers aged over 65. This is
  interesting when we consider that younger
  generations tend to have lower levels of income.
• Reasons To Buy
• Understand how to position products with ethical
  claims.
• Get deep insight into the relevance of Ethical
  Wellbeing to today's consumption behaviors.
• Examine solid examples of products addressing
  brands' corporate social responsibility.
• Find out how to capitalize on consumers' tendency
  to value products that make ethical claims more
  highly.
• Companies Mentioned
• Unilever
• Nestle
• PepsiCo
• Marlboro
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Trend Sights Analysis Blurring Gender Boundaries

• Lemonaid
• ChariTea
• Karma Kola
• Procter and Gamble
• Amazon
• McDonald's
• TrendSights Analysis Ethical Wellbeing Market
• Table of Contents-
• 1.Trend snapshot
• 2.What?
• 3.Why?
• 4.Who?
• 5.How?
• 6.What next?
• 7.Appendix
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