Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the US Savory Snacks Food Market

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Consumer Trends Analysis Understanding Consumer
Trends and Drivers of Behavior in the US Savory
Snacks Food Market
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Summary

• Understanding Consumer Trends and Drivers of
  Behavior in the US Savory Snacks Food Market
  provides an overview of the market, analyzing
  market data, demographic consumption patterns
  within the category, and the key consumer trends
  driving consumption. The report highlights
  innovative new product developments that
  effectively target the most pertinent consumer
  need states, and offers strategic recommendations
  to capitalize on evolving consumer landscapes.

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Key Findings

• Demand for indulgent flavors will grow as
  stressed consumers continue to turn to Savory
  Snacks for comfort
• The desire for better value will intensify with
  continued economic uncertainty, resulting in
  growing private label penetration
• There will be an increased demand for healthier
  Savory Snack options
• Product choices will reflect consumers desire for
  excitement and convenience driven by their
  increasing ambitions and aspirations.

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The savory snacks market in the United States is
set to see growth of over 2 by 2018
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Synopsis

• Understanding Consumer Trends and Drivers of
  Behavior in the US Savory Snack Food Market
  identifies the key demographic groups driving
  consumption, and what motivates their
  consumption. The report uses a unique method of
  quantifying consumer trends to highlight the
  degree of influence they have on consumption
  within the category. The report also identifies
  the most important trends within the market and
  shows whether beliefs over what influences
  consumer behavior within the category are
  accurate.
• Check Full Report on http//www.jsbmarketresearc
  h.com/food-beverages/r-Consumer-Trends-Analysis-Un
  derstanding-Consumer-Trends-Drivers-Behavior-US-Sa
  vory-Snacks-Food-Market-108443

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Get access to

• Key consumer demographic groups driving
  consumption within the US market. The figures
  showcase the number of times consumers of
  specific ages and gender consume Savory Snacks,
  as well as identifying whether these demographic
  groups "over" consume in the category (i.e. they
  account for a higher proportion of occasions than
  the proportion of society they represent overall)
• Market value and volumes over 2008-2018 for the
  US and nine other countries to give a global
  context.
• The degree of influence that the 20 key consumer
  trends identified by Canadean have on Savory
  Snacks consumption volumes, with granular
  analysis on the extent that degree of influences
  varies between gender and age group
• Insight into the implications behind the data,
  and analysis of how the needs of will evolve in
  the short-to-medium term future

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Behavior in the US Savory Snacks Food Market
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