Power of Gender Segmentation That Will Supercharge Email Marketing

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Power of Gender Segmentation That Will
Supercharge Email Marketing
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Companies that using gender segmentation in email
marketing are increasing their open rates by over
25, conversion rates by over 50 and revenue by
over 60. When gender segmentation is done right
it can do wonders for your business numbers.
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Email marketing requires a strategy that accounts
for many different factors that help to
personalize the content based on users
demographics, acquisition channel, login history
and other. Most marketers look at typical data
such as geo location, previous order history,
acquisition channel. However gender marketing
segmentation is being frequently overlooked.
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The data reveals that men and women not only
react differently to the same content (which
explains difference in conversion rates) but also
consuming this content at different time of the
day, different day of the week, for different
periods of time. These differences should be
analysed to and used to improve marketing
campaigns and empower better segmentation.
Few interesting characteristics to demonstrate
difference in male and female email consumption
behaviours are
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1. Men tend to open their email between 4AM and
12PM, while women, on the other hand, tend to
check their email throughout the day, between
10AM and 9PM
2. The data shows that men open their emails
more frequently than women
3. 66 present of women open up majority of their
emails once per day, compared to 57 present of men
4. Men are more likely to open over the weekend
while Women are checking their email more
frequently during the week
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There are many different tools that will help to
determine gender of your list. One of the easiest
and most reliable is list of names by gender
provided by NameGenderPro.com.
NameGenderPro collected over 177k first names
categorized by gender from official data sources
such as US Census, UK Census, Australia, Canada
and etc. They have the largest available name
gender list that you can own for a reasonable
price that starts at 74. One you download the
list (which is essentially a csv file with Name
and Gender columns) you can cross check this list
against your own database and start gender
segmentation in less than 10 minutes.
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