A Deep Dive Into Paid Advertising in Social Media Marketing

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www.samskritisolutions.com
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Contact_at_samskritisolutions.com
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A Deep Dive Into Paid Advertising in Social Media
Marketing

• The users of social media channels are gradually
• increasing year on year, the organic reach in
• social media marketing is on the decline and
  has
• been so for more than a couple of years now.
• According to our social media strategy team at
• Samskriti Business Solutions, today only 1 in
  25
• fans get to see social media posts on a
  companys
• business page.

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A Deep Dive Into Paid Advertising in Social Media
Marketing

• Benefits of Paid Advertising in Social Media
• Paid advertising in social media helps you target
  the right audience based on demographics like
  age, gender location and interests.
• With the right strategy and budget, paid
  advertising supercharges your reach, brand
  awareness and makes conversions. However there is
  no one social media platform Facebook,
  Instagram, Twitter, LinkedIn, each has its
  set-up to help you run paid campaigns on social
  media platforms.
• Are you looking to quickly dive down into these
  platforms and get going with your paid
  advertising? Then this blog is for you. With the
  help of our social media marketers, we condense
  everything you need to know about paid social
  media marketing into this quick blog to give a
  solid foundation as you dive down into social
  media marketing.

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A Deep Dive Into Paid Advertising in Social Media
Marketing

• Principles of Paid Advertising in Social Media
  Marketing
• Though there are many social media platforms with
  their dashboards, they follow a similar set of
  common principles which pillar their paid
  advertising campaigns.
• Objective
• Every social media campaign starts with
  identifying the objective the goal you wish to
  achieve with the campaign.Are you looking to
  improve awareness of your product/service or
  improve engagement with an audience who are
  already aware of your offering?
• For example, social media marketing objectives
  offered by Facebook are as follows
• Awareness Brand awareness, reach
• Engagement Traffic, engagement, app installs,
  video views, lead generation, messages
• Conversions Conversions, sales, store traffic.

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A Deep Dive Into Paid Advertising in Social Media
Marketing

• Ad Formats
• Format is essentially how you present your
  content to the audience. Each platform has its ad
  format which is selected based on the
  demographics, interests, objectives of the
  campaigns. Here are ad formats offered by major
  social media platforms
• Facebook Single image, carousel, single video,
  slide shows, in-video and collection ads.
• Twitter Text tweet, single image/multi-image
  tweets, GIF tweets, Twitter-promoted videos,
  website cards, Twitter app cards, direct message
  cards and conversion ads.
• LinkedIn Sponsored content, sponsored In Mail,
  Display ads (text and image)

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A Deep Dive Into Paid Advertising in Social Media
Marketing

• Budgeting
• The most important critical aspect of any
  social media marketing campaign is budgeting
  which determines all the costs associated with
  the marketing activities. There are two ways to
  go about budgeting in social media marketing
• 1. Daily budget One can set a predetermined
  budget for each ad set and soon as the budget is
  spent, the campaign stops.
• 2. Lifetime budget A campaign can have a
  lifetime budget with a start and end date. The
  platform can spend the budget based on the
  results and goals you wish to achieve.

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A Deep Dive Into Paid Advertising in Social Media
Marketing

• Social Media Marketing Strategy is the Key
• Extracting greater value out of paid campaigns
  needs the right social media marketing
  strategies.
• Any business can run a paid campaign but
  making it profitable involves a perfect social
  media marketing strategy, and this is where our
  social media marketing experts at Samskriti
  Business Solutions can help.
• As a leading social media marketing company in
  Hyderabad, Samskriti Business Solutions has been
  offering high ROI social media marketing services
  for helping small, medium and large businesses
  for more than 13 years now.
• If you are a business looking to supercharge
  your brand awareness or grab more sales and
  revenue with social media marketing, you can
  contact us here https//www.samskritisolutions.co
  m/

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