Digital Marketing Strategy For Startups - Steps To Create A Digital Marketing Strategy 2017 | Digital Marketing Profs

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Digital Marketing Strategy For Startups
STEPS TO CREATE A DIGITAL MARKETING
STRATEGY 2017
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Introduction to Digital Marketing

• Digital marketing, the promotion of products or
  brands via one or more forms of electronic media.
• Digital Marketing totally different from
  traditional marketing .

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Why Digital Marketing Strategy

• Digital marketing is essential in todays world.
  With both competitors and potential customers
  constantly online, digital marketing is the only
  way to stay ahead .
• Here is a list of digital marketing strategy that
  any business owner can bring into our business.

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Top 10
STEPS TO CREATE A DIGITAL MARKETING STRATEGY
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Setting Up Goals And Objectives
(1)

• Define your objectives and goals for 2017.
• Create S.M.A.R.T. goals

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(2)
Identify Your Customers

• Find your most ideal customer and it start with
  identifying potential ones.

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Know Your Competitors
(3)

• Knowing your competitors to have an upper hand in
  the digital space.

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Team
(4)

• Train and assign your team to job roles that they
  have experience in.

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Search Engine Marketing(SEM)
(5)

• Having a deep understanding on how search engine
  optimization works is vital for your success.

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Content Marketing
(6)

• User content to reach to a wider range of
  audience, as well as resonating with them.

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(7)
Social Media Marketing

• Leverage the true power of social media marketing
  to beat your competitors in the digital world.

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Email Marketing
(8)

• Start an email list and build a loyal following.
• Emails can be for penetration.

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Mobile Marketing
(9)

• Take step to optimize your marketing with/through
  mobile marketing.

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(10)
Affiliate Marketing

• Affiliate marketing can build your brand and
  increase visibility if done right.

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