10 Killer Mistakes that can Ruin Your Mobile E-Commerce Redesign Efforts

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10 Killer Mistakes that can Ruin Your Mobile
E-Commerce Redesign Efforts
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• Do you still consider mobile as a supplementary
  commerce medium? If yes, then theres no doubt
  that you are losing out a lot of business to your
  competitors.
• Advancements in mobile technology coupled with
  your customers ever increasing reliance on
  smartphones has led to a phenomenal rise in
  mobile transactions.

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• Therefore, it becomes highly crucial for you to
  craft an exceptional mobile experience for your
  eCommerce store visitors.
• Here are some deadly mistakes that you must avoid
  while considering your mobile eCommerce website
  development or redesign.

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1. Not considering responsive design

• These days, having a responsive website is no
  more an option for your business, its rather an
  A responsive design allows you to bid farewell to
  the need of creating a separate mobile-friendly
  site.

This is because a responsive website is capable
of detecting your site visitors screen size and
orientation and hence can change its layout
accordingly.
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• Moreover, it also saves you from getting
  penalized by Google for having duplicate content
  as you need not have two different sites with
  same content now.

Find out more about what you are missing out by
not having a responsive site by clicking here!
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2. Cluttered homepage

• Your homepage holds substantial potential for
  creating a lasting first impression on your
  website visitors. Usually homepage is the first
  thing that they see on your site and you need to
  make the most of this opportunity.

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• Our web design experts suggest that your homepage
  must be devoid of unnecessary things so that your
  visitors dont walk away from your site. For
  instance, you must keep away from using too many
  fonts, images or texts to avoid giving a chaotic
  look to your homepage.
• Furthermore, you would need to get creative in
  order to use the screen space that is fraction of
  the size of screens on desktops and laptops. In
  other words, you would have to convey the same
  information with less and absolute essential
  design elements.

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3. Complicated navigation

• Did you ever visit a site wherein links were hard
  to find and buttons were hardly visible? How
  would you describe that experience in one word?
  Frustrating, right!
• Imagine your visitors come to your site to search
  for some products or information and the buttons
  are placed in wrong location, will they stay on
  your site?

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• Hence, it is of utmost importance to make
  your website navigation easy and intuitive with
  textual description for all the links and alt
  text for images.
• Remember to condense your navigation to make it
  precise and easier for mobile customers to use.
  Getting your site designed by an
  experienced eCommerce development agency would
  definitely help you achieve a professional look
  for your website.

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4. No guest checkout option

• Guest checkout option enables your site visitors
  to make a purchase from your e-store without
  having to sign up for an account. Not having one
  could lead to cart abandonment as many customers
  dont have the patience to fill-out a number of
  fields in a form.
• To encourage customers to complete the checkout
  process you would need to make it as quick and
  painless as possible.

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• Mobile customers are always in a hurry and by
  saving time of your customers while they are on
  the go you are creating value for them which they
  would definitely love and become repeat visitors.

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5. Asking too much information from users

• In your eCommerce website how many pages your
  visitors are required to go through? How many
  forms they need to fill for registration?
• Remember that eCommerce giants like Amazon have
  already raised the bar of customer expectation.
  Therefore, if you are not able to provide a
  streamlined experience to your visitors browsing
  via their smartphones and tablets then they are
  very likely to defect to your competitors.

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• Try to keep the forms concise in order to
  encourage site visitors to complete checkout
  forms and also to boost conversions. You know
  full well that tapping and typing via touchscreen
  of smartphones is very cumbersome indeed.

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6. Not having proper call-to-action

• Keep your call-to-action (CTA) bold, specific and
  above the fold. Try to make conversion path
  frictionless for your mobile users and consider
  adding quick buy buttons in order to minimize the
  number of clicks to checkout.
• Why not offer a CTA like Add to basket option
  from the search results page? This will save lot
  of tapping hassles and shorten the path for your
  mobile customers.

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• Try to enforce urgency on your customers and
  encourage them to take your desired action by
  tapping on the Buy Now or Add to cart button.
• Remember user experience is a vital factor that
  would determine how long your customers would
  stay on your site. Therefore, make it a point to
  make the CTA button thumb-friendly, in other
  words, bigger and with colours that contrasts
  with the background.

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7. Logo not linked to homepage

• Have you ever tried to go back to the homepage by
  tapping the logo placed in the top-left of a
  mobile page? How would it feel if it doesnt work
  or the link is not available?

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• Too many taps required to perform a single action
  is truly frustrating for a mobile user.
• If you dont want to make your customers feel the
  same, then link your logo to your home page
  without fail. Visitors would love this experience
  if they can go back to your home page with just a
  single tap.

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8. Inconsistent user interface

• Anything in excess has a deleterious effect and
  the same holds good for web design. Too many
  elements or over-creativity resulting into
  different designs for every single page within a
  website could be confusing and annoying.

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• Your website visitors should be able to relate
  and connect with your website. No matter how
  appealing your site is, if the overall appearance
  is inconsistent then it would confuse your
  customers and deter them from connecting with
  your brand.
• Hence, if you want to create great user
  experience then your design must be customer
  centric and this is better echoed by the words of
  Dana Chisnell

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9. Unstructured and irrelevant content

• Your website content plays a pivotal role in
  driving traffic to your site. How well your
  content is structured determines how successful
  your site becomes. Yes! Google algorithms can
  crawl easily through a structured content.

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• Moreover, putting appropriate titles, headings,
  sub-headings, paragraphs, bullets and keywords
  can help your mobile users to skim through your
  pages within no time. They would appreciate that
  and would come back to your site for more
  relevant stuffs.
• Featuring relevant, consistent, structured and
  fresh content on your site can help you get a
  better search engine ranking which is highly
  significant for your business.
• Also keep in mind to add sufficient white space
  between your text and images by adding proper
  margins.

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10. Ignoring testing

• Your website redesign is complete now and you
  have got an amazing mobile eCommerce site
  developed. However, failing to test it over and
  over on multiple devices before launch could be
  damaging for the health of your site.
• Our eCommerce development experts always make
  sure to test accessibility, functionalities,
  responsiveness, etc. so that if there is any
  issue it can be addressed and fixed prior to
  launch.

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Now its your turn

• Is your eCommerce website performs well in mobile
  devices? Remember not to commit the
  aforementioned mistakes while redesigning your
  eCommerce website. You can also talk with our
  experts and get cost-effective solutions.

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• You May Check This To Know More About.
• E-commerce Development Agency
• Responsive Website Development Experts