Title: The Future of Mobile Marketing – Digitalseed| Digital Marketing company in pune
1The Future of Mobile Marketing
http//www.digitalseed.in
2The Future of Mobile Marketing
- Mobile Marketing As we stand in the digital
sphere where communication is more interactive,
highly engaging and customized according to
various consumers, there lies an ocean of
opportunities to develop business, brands and
ideas. Besides laptops and desktop computers,
there comes mobile, another powerful device
channel to hit on targets, and convert leads to
loyal customers. - Studies confirm that 34 of mobile
subscribers prefer using their hand-held devices
to read emails. 80 on browsers loom for their
stuff through their cell phones. 48 of consumers
start their mobile browsing, based on search
engine results and another 26 prefer mobile
apps. All these data clearly confirms that
mobile marketing will undoubtedly yield
productive results and will shape the future of
digital communication.
3The Future of Mobile Marketing
Digital marketing company predicts that with the
emergence of more mobile-based devices like
iPads, tablets things like Kindle, consumers are
in love with their personal cells. They want
personal attention, which they get through
smartphones. Besides the already-popular mobile
channels, there are more to come. Smart TV,
Smart Wrist-Watch, Smart Bands and similar
products will now be the talk of the town. In
the immediate future, B2B marketers will frame
innovative digital communication strategies,
considering mobile. Presence of online chat,
query forms, and other interactive features will
now start taking into the mobile platforms. Not
that the web platforms wont be used at all, but
mobile devices will gradually dominate the
industry.
4The Future of Mobile Marketing
The primary aim of online marketers will be to
provide seamless mobile experience, like that in
desktops. With mobile marketing, consumers will
be surrounded with 360 communication, urging
them to take an action- which can be directly
purchasing the product, recommending the brand to
a peer, or liking and posting comments through
their Facebook accounts. Some more intelligent
marketers will never limit to mobiles. Instead,
they will keep mobile marketing at the centre,
and surround their mobile marketing efforts with
other forms of communication, both traditional
and digital. As a result, consumers will be
frequently pricked by the marketers from an
all-round direction however, the centre of
attraction will be on mobiles.
5The Future of Mobile Marketing
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- The future will also witness an outburst of
mobile apps, integrated marketing campaigns, and
implementation of analytics on these
applications. As marketers spend more on their
mobile communication, they will definitely want
to track consumer data and capture consumer
insights, valuable for their communication. With
such plans and predictions, mobile marketing will
get a new life in the near future.