The Future of Mobile Marketing – Digitalseed| Digital Marketing company in pune - PowerPoint PPT Presentation

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The Future of Mobile Marketing – Digitalseed| Digital Marketing company in pune

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Mobile Marketing – As we stand in the digital sphere where communication is more interactive, highly engaging and customized according to various consumers, there lies an ocean of opportunities to develop business, brands and ideas. – PowerPoint PPT presentation

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Title: The Future of Mobile Marketing – Digitalseed| Digital Marketing company in pune


1
The Future of Mobile Marketing
http//www.digitalseed.in
2
The Future of Mobile Marketing
  • Mobile Marketing As we stand in the digital
    sphere where communication is more interactive,
    highly engaging and customized according to
    various consumers, there lies an ocean of
    opportunities to develop business, brands and
    ideas. Besides laptops and desktop computers,
    there comes mobile, another powerful device
    channel to hit on targets, and convert leads to
    loyal customers.
  • Studies confirm that 34 of mobile
    subscribers prefer using their hand-held devices
    to read emails. 80 on browsers loom for their
    stuff through their cell phones. 48 of consumers
    start their mobile browsing, based on search
    engine results and another 26 prefer mobile
    apps. All these data clearly confirms that
    mobile marketing will undoubtedly yield
    productive results and will shape the future of
    digital communication.

3
The Future of Mobile Marketing
Digital marketing company predicts that with the
emergence of more mobile-based devices like
iPads, tablets things like Kindle, consumers are
in love with their personal cells. They want
personal attention, which they get through
smartphones. Besides the already-popular mobile
channels, there are more to come. Smart TV,
Smart Wrist-Watch, Smart Bands and similar
products will now be the talk of the town. In
the immediate future, B2B marketers will frame
innovative digital communication strategies,
considering mobile. Presence of online chat,
query forms, and other interactive features will
now start taking into the mobile platforms. Not
that the web platforms wont be used at all, but
mobile devices will gradually dominate the
industry.
4
The Future of Mobile Marketing
The primary aim of online marketers will be to
provide seamless mobile experience, like that in
desktops. With mobile marketing, consumers will
be surrounded with 360 communication, urging
them to take an action- which can be directly
purchasing the product, recommending the brand to
a peer, or liking and posting comments through
their Facebook accounts. Some more intelligent
marketers will never limit to mobiles. Instead,
they will keep mobile marketing at the centre,
and surround their mobile marketing efforts with
other forms of communication, both traditional
and digital. As a result, consumers will be
frequently pricked by the marketers from an
all-round direction however, the centre of
attraction will be on mobiles.
5
The Future of Mobile Marketing
  • The future will also witness an outburst of
    mobile apps, integrated marketing campaigns, and
    implementation of analytics on these
    applications. As marketers spend more on their
    mobile communication, they will definitely want
    to track consumer data and capture consumer
    insights, valuable for their communication. With
    such plans and predictions, mobile marketing will
    get a new life in the near future.
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