Leverage facebook & instagram for your app or website promotions

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• Leverage Facebook Instagram for you
• app or website promotions

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• You have a fantastic new concept that you
  translated into an app or a website.
• Whether you are a mobile app development company
  in India or a mobile app development company in
  the USA, you face one challenge in particular
  How can you promote your website or mobile
  application?
• One of the simplest, cheapest and easiest ways to
  reach a ton of people is by using a combination
  of Instagram and Facebook.

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• Although dozens of social networking apps and
  websites have cropped up since the early 2000s
   Facebook and Instagram remain two of the most
  popular platforms for everything from information
  sharing to social interaction to sales and
  marketing.
• As of September 2017, Instagram has reached 500
  million daily active users. Facebook currently
  has over 2.07 billion monthly active users.

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• With the introduction of initiatives like
  Instagram or Business as well as Facebook
  Business, the door has been left wide open for
  advertisers to run and manage ad campaigns that
  allow for both narrowly targeted as well as
  wide-reaching marketing campaigns depending on
  the business need.
• The beauty of the entire setup is that both
  platforms offer cross-advertising to multiply
  your outreach efforts.

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Let me illustrate this with an example

• You may be familiar with the brand MVMT watches.
   According to Facebook Business, when the MVMT
  watches team started running advertisements on
  both Facebook and Instagram, using Instagram as a
  placement on Facebook, they saw 20 lower cost
  per conversion and cost per action along with the
  ability to scale campaigns quickly by reaching
  more of the identified target audience.
• If you want to harness the same power of cross
  promotion, take a look at these insider tips on
  using Facebook and Instagram together to promote
  your application or website

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Set up your optimised Instagram and Facebook
accounts

• Separate your business accounts for Instagram and
  Facebook from your personal ones. Marketing is
  all about the audience, so make sure you are
  carefully crafting your brand story by offering
  useful, relevant and valuable information through
  your Facebook business page as well as your
  business Instagram account.
• In order to optimise your Social profiles, you
  need to fill-in appropriate, authentic and
  enticing information about your app or website
  and take the time to complete all the fields that
  are applicable. Entering more information,
  especially accurate information fosters greater
  trust in the consumer and as a result, they are
  more likely to click on the link to reach your
  website or download your app. Make sure to
  include a link to your website in your bio
  section to increase the traffic to your website.

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Have consistent attractive and recognizable
branding

• Your bio, profile picture, voice, tone and
  messaging should be consistent across both
  platforms so that your website or application and
  its brand message is clearly identifiable, strong
  and persuasive. There are thousands of apps and
  websites competing with yours.
• Your Facebook and Instagram pages need to convey
  your unique selling proposition so that customers
  take notice.
• Instead of going straight for the hard sell
  (which is what most inexperienced brands do),
  build a relationship with your customers so they
  progress across your sales funnel to become early
  adopters of your mobile application or website.

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Use the right hashtags

• Hashtags have evolved since they first emerged on
  Twitter. Gone are the days of using like4like
  and follow4follow. Gone are the days of frantic
  keyword stuffing to increase your visibility and
  reach. Todays hashtag usage has evolved to a
  more sophisticated level.
• Todays savvy marketer knows to be mindful to use
  hashtags to fit their brand. Relevance is the new
  buzzword. Cross-platform interactivity and
  intuitive hashtag usage also mean greater reach
  for your app or website across the two platforms.

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Create valuable content

• Why do you think a user comes to your Facebook or
  Instagram page? What draws them to visit your
  website or download your app?
• One word VALUE. Create valuable, entertaining,
  relevant content and you are sure to get the
  right users for your offering. There is a catch,
  however  you need to do it consistently.
  Remember, you are competing with a constant
  stream of content on social media. You need to
  keep churning out content in order to hold your
  audiences interest over the long term and to
  drive them back to your application or website.

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Build a community

• Sure, you could build a group, but that is not
  what I mean here. If you want people to start
  acting as champions and advocates of your app or
  website, then you need to build relationships
  with actual live people. Reach out to influencers
  for cross promotion. Run contests on Instagram to
  build awareness. Once a target customers
  interest is piqued, invite them via a post or
  message to join your Facebook page or group.
  Leverage influencers that you interact with by
  collaborating to hold online discussions.
• Share live videos where people can interact with
  you and ask questions about your app or website
  in real-time. People need to know that there is a
  real human being at the other end in order for
  them to believe in your app or website.

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Build a community

• Together, Facebook and Instagram offer brands
  unique opportunity for promoting their websites
  and applications. A brand might create an
  Instagram video and then share them on their
  Facebook page. A savvy marketer might boost this
  ad with paid media on the target audiences
  Facebook newsfeed enabling a brand to reach a
  massive audience that was never before possible.
  Regardless of what actions you undertake, your
  goal should be to reach real people and build a
  relationship with them so that eventually, out of
  curiosity, they click that tiny link in your bio
  to find out what youre talking about!
• For all your digital marketing needs, contact
  Apps now.

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Thank You!