Contextual Advertising Market expected to be worth 297.68 billion USD by 2023

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MarketsandMarkets Presents Publishing
Date August 2015
Contextual Advertising Market market is expected
to be worth USD 125.79 billion in 2018 and is
likely to reach USD 297.68 billion by 2023, at a
CAGR of 18.80
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About our Report
                     

• The contextual advertising market is expected to
  be worth USD 125.79 billion in 2018 and is likely
  to reach USD 297.68 billion by 2023, at a CAGR of
  18.80 between 2018 and 2023. The growth of this
  market is driven by increasing number of social
  media users, personalized marketing strategies,
  and growing trend of mobile advertisement among
  others.
• The report covers the contextual advertising
  market based on type, deployment, industry, and
  geography.
• Based on type, activity-based advertising is
  expected to account for the largest share of the
  overall contextual advertising market in 2018.
  Activity-based advertising is a type of
  contextual advertising that is done based on
  users browsing history and cookies. This type of
  advertising typically comprises graphics, logos,
  pictures, and texts, among others. These
  advertisements appear on webpages, e-mails, and
  instant messaging (IM) applications.

               
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Inside of Report

• Browse
• 33 market data tables.
• 45 figures spread through 123 pages.
• in-depth TOC on "Contextual Advertising Market
  - Global Forecast to 2023"

                     
               

• North America holds the largest share of the
  contextual advertising market. This can be
  attributed to the presence of key players such as
  Google (US), Facebook (US), and Microsoft (US) in
  the region. In North America, there is a large
  number of social media and smartphone users, and
  the spending on advertisements is exceptionally
  high compared with other regions. In addition,
  penetration of mobile devices is high in the US,
  followed by Canada this provides marketers a
  stronger channel to target potential customers.
• Activity-based advertising is a type of
  contextual advertising that is done based on
  users browsing history and cookies. The largest
  market share of activity-based advertising can be
  attributed to the growing number of internet
  users. The demand for display advertising is
  increasing as it is the era of social media and
  predictive and customer behavioral analytics. If
  internet users search or read something on the
  World Wide Web, their mobile/PC screens would
  start displaying advertisements according to
  their interests or previously accessed browsing
  information.

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Table of Content
                     

• 1 Introduction (Page No. - 13)
• 1.1 Objectives of Study
• 1.2 Definition
• 1.3 Scope of Market
• 1.3.1 Markets Covered
• 1.3.2 Years Considered for Study
• 1.4 Currency
• 1.5 Limitations
• 1.6 Market Stakeholders
• 2 Research Methodology (Page No. - 17)
• 2.1 Research Data
• 2.1.1 Secondary Data.
• .
• 13 Appendix (Page No. - 116)     13.1 Discussion
  Guide      13.2 Knowledge Store
  Marketsandmarkets Subscription Portal      13.3
  Introducing RT Real-Time Market Intelligence 

               
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Contextual Advertising
Download Free Sample Pages - https//www.markets
andmarkets.com/requestsample.asp?id165798900 Th
e research methodology used to estimate and
forecast the market size begins by capturing the
revenues of key players and their shares in the
market. Calculations based on this led to the
overall market size. After arriving at the
overall market size, the total market has been
split into several segments and subsegments,
which have then been verified through primary
research by conducting extensive interviews with
industry experts such as CEOs, VPs, directors,
and executives. The data triangulation and market
breakdown procedures have been employed to
complete the overall market engineering process
and arrive at the exact statistics for all
segments and subsegments. The breakdown of
profiles of the primary respondents has been
depicted in the following figure. In addition,
few organizations associated with the market
include Digital Advertising Alliance and American
Marketing Association.
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Company Coverage
                     

• Google (US),
• Media.net (Dubai),
• Facebook (US),
• Microsoft (US),
• Amazon.com (US),
• AOL (Austria),
• Yahoo (US),
• Twitter (US),
• IAC (US), and
• Amobee (US).

               
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Summary

• According to the MarketsandMarkets forecast, the
  contextual advertising market is expected to be
  worth USD 125.79 billion in 2018 and is likely to
  reach USD 297.68 billion by 2023, at a CAGR of
  18.80 between 2018 and 2023. The major factors
  driving the growth of the market include
  increasing number of social media users,
  personalized marketing strategies, and growing
  trend of mobile advertisement.
• Based on type, activity-based advertising is
  expected to account for the largest share of the
  overall contextual advertising market in 2018.
  Activity-based advertising is a type of
  contextual advertising that is done based on
  users browsing history and cookies. This type of
  advertising typically comprises graphics, logos,
  pictures, and texts, among others. These
  advertisements appear on webpages, e-mails, and
  instant messaging (IM) applications.

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