Contextual Advertising Market Forecast worth USD 297.68 Billion by 2023

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MarketsandMarkets Presents
The Contextual Advertising Market is expected to
be worth USD 125.79 billion in 2018 and is likely
to reach USD 297.68 billion by 2023, at a CAGR of
18.80 between 2018 and 2023. The growth of this
market is driven by increasing number of social
media users, personalized marketing strategies,
and growing trend of mobile advertisement among
others.
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MarketsandMarkets Presents
Market for mobile devices to grow at a high CAGR
during the forecast period The Contextual
Advertising Market for mobile devices is expected
to grow at a high rate during the forecast
period. Mobile devices are likely to dominate the
Contextual Advertising Market throughout the
forecast period as mobile advertising has become
one of the major frontiers through which
customers can be attracted to any specific brand,
product, or service. In addition, advertisers can
target individuals depending on their interests
and browsing history and customize their
advertisements accordingly. Download PDF Sample _at_
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MarketsandMarkets Presents
Activity-based advertising to lead the overall
Contextual Advertising Market Activity-based
advertising is a type of contextual advertising
that is done based on users browsing history and
cookies. The largest market share of
activity-based advertising can be attributed to
the growing number of internet users. The demand
for display advertising is increasing as it is
the era of social media and predictive and
customer behavioral analytics. If internet users
search or read something on the World Wide Web,
their mobile/PC screens would start displaying
advertisements according to their interests or
previously accessed browsing information.
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MarketsandMarkets Presents
North America to hold the largest share of the
Contextual Advertising Market in 2018 North
America holds the largest share of the Contextual
Advertising Market. This can be attributed to the
presence of key players such as Google (US),
Facebook (US), and Microsoft (US) in the region.
In North America, there is a large number of
social media and smartphone users, and the
spending on advertisements is exceptionally high
compared with other regions. In addition,
penetration of mobile devices is high in the US,
followed by Canada this provides marketers a
stronger channel to target potential customers.
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MarketsandMarkets Presents
Key Players Some of the major players in the
Contextual Advertising Market are Google (US),
Media.net (Dubai), Facebook (US), Microsoft (US),
Amazon.com (US), AOL (Austria), Yahoo (US),
Twitter (US), IAC (US), and Amobee (US). For
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