6 Ways to Overcome The Failure of Web Push Notifications

1
6 WAYS TO OVERCOME THE FAILURE OF WEB PUSH
NOTIFICATIONS
2
Ways to follow

• Interaction
• Rich Notifications
• Multiple Languages
• Attractive CTA
• Timing
• User Segment

3
Interaction

• Look at your day 0 interaction, Your first touch
  point says it all. You need to pamper them from
  the very beginning to convert them into loyal
  customers.

4
Rich Notifications

• With web push supporting rich notifications, it
  became possible to add effective visuals within
  the notifications. But ask the question yourself,
  is it better than the classic web push template?
  Yes!

5

• Use the right icon while sending your web push.
  It can be your logo, or you can add an attractive
  image that goes along with the copy,
  complementing your title.

6
Multiple Languages

• The text on web push notifications can be sent in
  multiple languages. Once you know the most
  preferred language of your users, you can push
  out notifications in that language, communicating
  with the users on a personal level.

7
Attractive CTA

• Attractive CTAs make users want to click on them.
  Apart from pondering to make CTAs eye catchy, the
  number of buttons you should be using is also a
  thing that needs some thinking.

8
Timing

• Time zones play a vital role in making your
  notification a success or failure. You need to
  take the local time into consideration (which
  many marketers dont pay any heed to) before
  pushing out a notification for higher impact.

9
User Segment

• Keep tabs on your audience and check their
  browsing and purchase behavior to send them
  appropriate notifications to their interests.
• Web push notifications also helps you to
  intelligently segment your users according to
  their behavior and interest, to send them
  personalized hyper relevant notifications.

10
Final Test

• A default notification must be setup in case of
  service worker failure.

11

• Thank You