7 ways to established your brand with push notifications

1
7 Ways To Established Your Brand With Push
Notifications
https//www.pushmaze.com/
2
Push notifications can connect your brand with
your customers aspirations. But poorly designed
and executed push strategy can lead your business
to wrong way.
3
How this channel explicitly or implicitly
contributes to their brand value?
For starters, an average of 10-11
click rate shows the scope of quality engagement
a brand can expect from it.
4
Push notifications contribute to ones branding
effort in more ways than one.

• No permission, No Brand
• Playing the high card of exclusivity
• Enriching the customer journey
• Carrying your brand story
• Recognizing your logo
• Saving a falling brand

5
No permission, No Brand
You dont ask the girl to marry you on the first
date the chances of conversion range from bleak
to are you kidding me! Instead of blindly asking
customers to opt in, try Priming for Push.
6
Its a process where you create a series of
steps, which help in building trust  first, you
showcase value proposition and then you ask for
permission, eventually that increases your odds
of getting opt-ins.
7
Playing the high card of exclusivity
The idea is to create unique push notifications
that are crafted based on their context.
Netflix has very much understood the returns of
executing push strategies on exclusivity.
8
The reason exclusivity commands higher brand
value is due to the psychology of reciprocity.
When users feel a brand is providing unique value
to them, they reciprocate their feelings by
giving the same value to the brand.
9
Enriching the customer journey
A good customer experience can give your brand a
competitive edge. People remember brand
experiences more than brand offerings.
10
Carrying your brand story
Push notifications can be used as a means of
extending the brand story over different
channels. At every point of business, brands can
send a push notification to amplify the effect of
their brand story.
11
Consistency
Travel brand which promises a personalized travel
experience like no other. A customer of yours is
traveling through Monaco and to make their
experience more memorable at the same time keep
your brand story consistent, you send a push
message.
12
Relevance
Push notifications can be sent out to integrate
relevant topics into your brand story. Heres an
example of how JCPenney integrated the spirit of
Valentines Day with its brand positioning to
attract younger audiences.
13
Emotions
Push notifications can amplify the effect an
emotion driven the brand story to new heights.
Humor releases Dopamine, a chemical which
controls the mood and pleasure hormones of the
body. They play a significant factor when it
comes to creating brand perceptions among
customers. Here is an example of how sentiments
like humor can instantly draw attention.
14
Recognizing your logo
A logo provides brand recognition and in basic
brand marketing terms, recognition equals value.
A great example of how logos can create a
distinct brand value Starbucks.
15
Push notifications can generate a strong
recognition by allowing brand logos in the
message. Timely push messages enable users to
memorize it, consciously or subconsciously,
adding an integral value to your brand.
16
Saving a falling brand
Cart abandonments can plunge not only your sales
but your brand value as well. Brands globally
face an average cart abandonment rate of 69.23,
 which is an indicator of customer rejection. As
discussed earlier, similarly to
recognition, rejection equals depreciated value.
At this point, push notifications can save your
brand from falling from grace.
17
Gentle Reminder
18
Urgency
19
Incentive
20
Lastly, maintain a balance with your push
messages be it frequency or timing. Do not use
them as just another tool for shouting out random
sale messages. Be smart with your push strategy,
your entire branding strategy depends on it.
Rather than the brand, put the customer in the
spotlight by creating push messages which help
address customer needs.
21
If you want to establish your brand too then, get
your push notifications software today from
Pushmaze .
22
(No Transcript)