kombucha Market - Industry Analysis, Engaging Trend, Business Opportunities and Forecasts to 2025

1
Global Kombucha Market Size 2017

• By Product (Organic, Non-organic), By Type
  Original, Flavored (Herbs Spices, Fruits,
  Flowers), By Distribution Channel
  (Supermarkets/Hypermarkets, Convenience Stores,
  Health Stores, Online Retailers), By Region and
  Forecast 2018 to 2025

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2
Global Kombucha Market Size And Forecast,
2014-2025

• The global kombucha market size is anticipated to
  witness growth at a 13 CAGR over the forecast
  period due to increasing consumer preference for
  functional beverages on account of their numerous
  health benefits. Kombucha has recently entered
  the commercial space with more and more players
  entering the market to address the potentially
  growing demand.
• Players are actively developing the market via
  social media and ensuring the visibility of their
  products in the local farmers market. Moreover, a
  seamless supply of these products, ensuring
  replacement of over-fermented bottles in
  supermarkets, and launching seasonal drinks has
  resulted in playing a significant role in
  developing the market. However, the presence of
  several local drinks such as kvass in Russia,
  buttermilk in Turkey (Ayran) India is expected
  to restrain the market growth for kombucha tea.
  Nonetheless, the global kombucha market is
  gaining tremendous traction across the world as
  an exotic drink.
• In 2017, organic accounted for over 90 of the
  global kombucha market sales. Organic foods
  beverages have been gaining tremendous popularity
  among consumers. Higher nutrient content and
  freshness of these organic products in comparison
  to non-organic has resulted in these products
  being available off the shelf. Though the
  popularity of organic foods beverages is huge,
  their penetration is low with consumers often
  opting for non-organic products owing to their
  lower cost and availability.

3
Global Kombucha Market Size And Forecast,
2014-2025

• North America was the largest market for kombucha
  drink and is expected to witness the fastest
  growth over the next few years. Asia Pacific is
  expected to be the second fastest growing market
  after North America on account of rising consumer
  demand for increasing consumer disposable income,
  rising health awareness, and changing lifestyles
  of consumers. The China kombucha market is
  projected to witness a significant growth due to
  cultural preferences, rising interest traditional
  beverage preservation techniques as well as
  demand for cost-effective functional drinks.
• The competitive landscape of the global kombucha
  market is highly fragmented owing to the presence
  of several local players. Typically, the majority
  of the players cater to their local market with
  little presence overseas. Companies such as
  PepsiCo (KeVita), The Hain Celestial Group, Inc.,
  and GTs Kombucha have a broader presence within
  the global market.
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4
Key segments of the global kombucha market

• Product Overview, 2014-2025 (USD Million)
• Organic
• Non-organic
• Type Overview, 2014-2025 (USD Million)
• Original
• Flavored
• Herbs Spices
• Fruits
• Flowers
• Others
• Distribution Channel Overview, 2014-2025 (USD
  Million)
• Supermarkets/Hypermarkets
• Convenience Stores
• Health Stores
• Online Retailers
• Others

5
Key segments of the global kombucha market

• Regional Overview, 2014-2025 (USD Million)
• North America
• US
• Canada
• Mexico
• Europe
• Germany
• United Kingdom
• France
• Spain
• Russia
• Asia Pacific
• China
• Japan
• India
• Australia

6
Key segments of the global kombucha market

• Key players covered in the study
• KeVita (PepsiCo)
• Buchi Kombucha
• The Humm Kombucha LLC
• The Hain Celestial Group, Inc.
• Revive Kombucha
• Kosmic Kombucha
• LIVE Soda, LLC
• GTs Kombucha
• Others
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7
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