Top Mistakes Brands Make While Creating Content Online

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Top Mistakes Brands Make While Creating Content
Online
Tingdigital.com.au
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The Challenge of Creating Good Online Content

• If you are looking for a creative agency, Sydney
  has a ton of options. The real challenge,
  however, comes in when you try to create good,
  solid content that will work for your brand. A
  number of brands commit some rather glaring
  mistakes while doing this. Lets take a quick
  look at some of the top errors observed.

Tingdigital.com.au
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Treating Social Media Posts like Ads

• Brands are obviously out there to sell things to
  people. Be it in the form of products or
  services, a brand would ideally want to talk
  about their offering.
• However, on social media, nobody is interested in
  listening to your brand message. Many brands
  forget this and end up talking the way they would
  on a classified advertisement.
• The key lies in disguising your brand message in
  a more palatable way.

Tingdigital.com.au
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Take a One-Size-Fits-All Approach

• Traditional advertising had no other option but
  to treat their audience as one faceless blob with
  similar qualities.
• In the digital space, you can no longer create
  the same kind of content for all your different
  audience segments nobody is interested in
  listening to your message if it does not speak to
  them.
• Micro-marketing is the name of the game. You need
  to break down your audience into different
  segments and create different content for each of
  them.

Tingdigital.com.au
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Being Inconsistent

• Quality content is all about starting a
  conversation. Its only through regular updates
  that you build a loyal following and this is a
  process which takes time and effort and any good
  social media agency in Sydney will attest to
  this.
• Many brands invest a lot of efforts in building
  such solid content and then abandon it for random
  periods of time. They then try to restart their
  pages with new campaigns and are baffled by the
  poor response.

Tingdigital.com.au
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Failure to Provide Value

• At the end of the day, your audience is not on
  your page to buy your product. They are there for
  the value you provide in the form of messaging.
  Many brands forget to provide any value at all.
• Your messaging should excite, amuse or inspire
  your target audience. Only then will you be able
  to hold their attention and sustain it over a
  long period of time.
• The most successful brands on social media are
  those that actually fill a gap in peoples lives
  with their content.

Tingdigital.com.au
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Thank You
Tingdigital.com.au