Level up Your E-commerce Store: Humanise Your Brand and the Customer Experience

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Level up Your E-commerce Store Humanise Your
Brand and the Customer Experience

• Web Circle

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Customer Experience

• Over the last few years, there has been a massive
  change in the e-commerce industry as customers
  demonstrate a preference toward marketing ads or
  messages with a personal touch.
• However, the majority of e-commerce retailers
  neglect the importance of creating a personalised
  experience. 

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Connect with customers on Social Media

• Lets start with the most obvious way to show
  your human side on social media channels and
  campaigns, that is to engage with audiences on
  different social platforms. Follow these 2 rules
  to be successful in social media engagement and
  marketing
• Consistency
• Monitor your audience

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Focus on Building Relationships

• Think about the ways you can build new
  relationships with you audiences and strengthen
  existing ones. Send your prospects and customers
  marketing e-mails not as a brand, but as an
  individual. While updating them with regular
  information and replying to their queries, you
  will eventually create a bond with them.

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Personalise your Advertising efforts

• Almost every e-commerce merchant,
  well-established or small, have certain
  promotional offers and deals planned around
  holidays for their customers. It has become a
  basic requirement for every business to showcase
  custom holiday deals on their e-commerce platform
  to entice customers.

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Practise what you preach

• Sending automated thank you replies to each
  customer is the bare minimum every merchant is
  already doing. Put in some extra effort and
  invest time in building a strong relationship
  with them through personalised messages. Have a
  look at their profile, talk to them individually
  and ask for suggestions. Do what you said you
  will do.

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Publish a blog about your brand

• This is a simple yet easy way to show your human
  side to your audiences. Not only does running an
  active informative and educational blog helps
  boost your rank, but it also helps to keep your
  audience updated about whats going on with your
  brand, latest industry trends and other
  information they can relate to.

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Contact Us

• Web Circle

• Email

• Phone

• Website

• Suite 610/12 Century Circuit Baulkham Hills NSW
  2153

• 1300 760 363

• http//www.webcircle.com.au/