Why Integrate Surveys With SugarCRM

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Why Integrate Surveys With SugarCRM
One of the best ways
you can enhance by understanding
customer satisfaction is
exactly what they want from you as a business.
Surveys can be very helpful in this regard. They
can give you valuable insights about your
customers at each stage of their purchase
journey and help you not only close more sales
but also increase satisfaction levels for your
existing customers.
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But unless you have a survey solution that is
integrated to your CRM, you can really benefit
from the tons of customer data you always have,
not to mention the hassles of collating all the
contact details all over again and send them
standalone surveys. And once you get all the
feedback you wouldn't know how best to make use
of that data, because it wouldn't be available
automatically in your CRM. Keeping this point in
mind, we at Biztech, came up with a survey tool
that works from within your Sugar instance and
is a complete survey solution for Sugar. So why
should you have a survey tool in your
SugarCRM? Here are 5 great reasons why you
should. 1. Make the best use of all leads,
opportunities and customers data to send surveys
instantly to people who matter the most for your
business.
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• Get real time feedback from your contacts
  anytime you want to make a critical business or
  marketing decision.
• Solve customer complaints (through the survey
  feedback), even before they actually register a
  complaint.
• Let the right team member act on any actionable
  insight obtained from the survey. An integrated
  survey tool automates this whole process.
• With a CRM integrated survey, even if the wrong
  person fills out the survey and gives feedback,
  you know who the real decision maker
  inthat organization is and proactively reach out
  to them with your solution.
• No matter what kind of survey you conduct, if it
  integrates deeply with your SugarCRM you can

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make your CRM data work to conduct better
quality surveys. Conversely, the data from your
surveys can be used to service your customers
better if its part of your CRM system. CRM and
feedback surveys share a symbiotic relationship
that can benefit your organization as a whole.
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