5 Expert Tips on Running Successful Influencer Marketing Campaigns

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5 Expert Tips on Running Successful Influencer
Marketing Campaigns
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Confirm your Objectives, Target Channels
You also might want to consider which channels
your target audience uses. Theres little point
in launching an influencer campaign on Twitter if
your target audience predominately uses Instagram.
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Define your Target Influencers
In the past, these high-profile figures (who also
come with high price tags) were obvious targets
for influencer campaigns. But there is also a
much larger (and more affordable) mass market of
micro-influencers, these being users with
anywhere from 5k100k followers.
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Define your budget
Depending on their size, engagement and
experience, some influencers will be glad to help
out with little or no reward. It always helps if
you have some free products, but the more
enticing the offer both for the influencer and
their audience the less important price becomes
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Build an Influencer list and do Your Research
When looking to build your macro or micro
influencer list, a good place to start is with
potential targets who are already engaging or
talking about your brand. To find these users,
you can use a simple but time-consuming process
of searching for your brand name, hashtag or
handle in the channel search function.
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