8 Ways How CRM Aligns Marketing and Sales

1
8 Ways How CRM Aligns Marketing and Sales

• Although sales and marketing are two independent
  departments within an organization, most likely
  they work together to achieve a common goal,
  i.e., finding leads and increasing sales
  revenues. However, certain gaps do exist between
  these two departments and if more collaboration
  happened it would result in larger business
  growth.
• The online CRM software solution will not only
  make your sales and marketing departments work
  together, it will also manage customer
  interactions, lead conversion rate, sales
  activities, and assist in customer retention.
• See how CRM software helps in aligning your sales
  and marketing strategies
• Better Communication and Understanding
• Both the sales and marketing teams will benefit
  from shared workforce management. The CRM
  software acts as a catalyst and unlocks the line
  of communication between the teams. With the
  software in place, you can easily determine leads
  that went cold, which can turn into
  opportunities, campaign strategies, and also
  future goals.
• Managers working in different organizations can
  produce relevant tracking results, and contact
  reports with a cloud-based CRM software solution.
  Also, a CRM solution allows you to access
  important customer information easily.
• You can also know the customers contact details,
  purchase history, buying behavior, and other
  essential aspects in order to conduct a sales
  process. This way you can work together to gain a
  better understanding within the team and also
  develop the lead conversion opportunity.
• Making the Process Effortless
• Automated CRM solution provides the sales and
  marketing department a clear view of each
  visitor, what the chances are for lead
  conversion, and where sales and marketing lead
  stands in the customers journey.
• This can also improve leads to sales conversion
  rate and assist the team to close all deals and
  look for new opportunities. Driven by a
  streamlined process, any business that deploys
  cloud- based CRM software for aligning sales and
  marketing teams proves effective.
• Turn Leads into Opportunities

2

• Collect and Improves Data
• Collecting more data can help with pitching,
  evaluating, and supporting sales leads. Once a
  lead enters the CRM system, the sales department
  can get to know about the customers interests,
  challenges, goals, buying authority, and more.
• Accessing the key data can help the sales
  department to make better decisions. Data may
  include a role or title of the contact,
  solutions, interests, and more.
• Ensures Transparency
• A CRM software ensures both the sales and
  marketing departments have access to all
• important information of customers that they need
  to hold the potential customers and engage new
  prospects. The solution allows the team to
  analyze the allocated budget, resources, and
  objectives provided for outlining strategies and
  campaigns.
• Data Flow
• A CRM system can seamlessly integrate with other
  business applications, allowing the data to
  easily flow between the marketing and sales
  departments. This way, no more contact details,
  and opportunities will be lost, and no
  appointments will be missed if one team fails to
  pick up where the other one had left off. This
  allows teams to make the best decisions.
• Compile, Analyze, and Review Data
• A CRM system will give you a clear view of what
  kind of leads can get converted and what cannot.
  The team will gain a better understanding of
  buying patterns, customer behavior, enabling the
  marketing team to make profits.
• Track the Sales Progress
• By identifying future prospects, you can have a
  great advantage over competitors in the
• market. When sales representatives are making
  predictions, they are also evaluating future
  actions. Here, the online CRM software solution
  plays a significant role by making the sales
  forecast accurately.