BUS 620 Enhance teaching / snaptutorial.com

1
BUS 620 Enhance teaching / snaptutorial.com
2
BUS 620 Enhance teaching / snaptutorial.com
BUS 620 Entire Course (2 Set) For more classes
visit www.snaptutorial.com   This Tutorial contain
s 2 Set of Papers for almost all Assignments (Chec
k Details Below/Marked Blue)   BUS 620 Week 1 DQ 1
 What is Marketing BUS 620 Week 1 DQ 2 Marketing S
trategies BUS 620 Week 1 Assignment AmazonFresh (2
 Papers)
3
BUS 620 Enhance teaching / snaptutorial.com
BUS 620 Week 1 Assignment AmazonFresh (2 Papers)
For more classes visit www.snaptutorial.com   Thi
s Tutorial contains 2 Different Papers   AmazonFre
sh. Read the article AmazonFresh is Jeff Bezos L
ast Mile Quest for Total Retail Domination. Amazon
 has created three elements with how they are appr
oaching the consumer market 
4
BUS 620 Enhance teaching / snaptutorial.com
BUS 620 Week 1 DQ 1 What is Marketing For more
classes visit www.snaptutorial.com   What is
Marketing? Marketing has often been defined in
terms of satisfying customers needs and wants.
Critics, however, maintain that marketing goes
beyond that and creates needs and wants that did
not exist before. They feel marketers encourage
consumers to spend more money than they should on
goods and services they do not really need.
5
BUS 620 Enhance teaching / snaptutorial.com
BUS 620 Week 1 DQ 2 Marketing Strategies For
more classes visit www.snaptutorial.com   Marketin
g Strategies. Complete the Think About It
activity in Section 1.2 of the text Select a
consumer product of personal interestone that
you have purchased within the past six months. It
can be anything, just as long you are familiar
with the product and generally understand how it
is marketed. Using the matrix model of marketing
management in Table 1.2, fill in the cells of the
matrix as completely and thoroughly as you can
for the brand that you purchased.
6
BUS 620 Enhance teaching / snaptutorial.com
BUS 620 Week 2 DQ 1 Buyer Behavior For more
classes visit www.snaptutorial.com   Buyer
Behavior. The typical buying process consists of
the following sequence of events problem
recognition, information search, evaluation of
alternatives, purchase decision, and post
purchase behavior. What specifically do you do as
a consumer in each of these stages in a high
involvement purchase like buying a house or a
car?
7
BUS 620 Enhance teaching / snaptutorial.com
BUS 620 Week 2 DQ 2 Customer Needs For more
classes visit www.snaptutorial.com   Customer
Needs. Visit GE Healthcare (www.gehealthcare.com/)
. In context to the major points of chapter 5,
define how GE is addressing the needs of their
hospital customers by the design of this Web
site? Where and what is GE doing right, what is
GE doing wrong, and where can GE improve using
marketing research? In context of chapter 3,
where can GE improve using marketing research?
8
BUS 620 Enhance teaching / snaptutorial.com
BUS 620 Week 2 Industry Forecasting (2 Papers)
For more classes visit www.snaptutorial.com   Thi
s Tutorial contains 2 Different Papers   Industry 
Forecasting. Identify an industry of choice (Auto 
Industry, Healthcare, PC or Telecommunications). 
Using the PESTEL analysis from the readings, discu
ss and analyze the factors that may impact the ind
ustry and the successful marketing of a companys 
product,  for example Ford Motor Company over the 
next five years.
9
BUS 620 Enhance teaching / snaptutorial.com
BUS 620 Week 3 Assignment What You Dont Know
About Apple (2 Papers) For more classes
visit www.snaptutorial.com   This Tutorial contain
s 2 Different Papers   What You Dont Know About A
pple. Read this weeks required article What You
 Dont Know About Apple.In a three- to four-page
 paper (not including the title and reference page
s)
10
BUS 620 Enhance teaching / snaptutorial.com
BUS 620 Week 3 DQ 1 Braining Nordstrom For more
classes visit www.snaptutorial.com   Branding
Nordstrom. After reading the article
Conservative Nordstrom to sell trendy Topshop
fashions, respond to the following How does
this partnership fit into Nordstroms current
brand management strategy? Will it appeal to its
target markets? How will it allow Nordstrom to
differentiate itself from the competition? Is
this a risky move for Nordstrom considering the
downward sales trends for Topshop in the UK? 
11
BUS 620 Enhance teaching / snaptutorial.com
BUS 620 Week 3 DQ 2 Marketing Segmentation For
more classes visit www.snaptutorial.com   Marketin
g Segmentation. What are the different levels of
market segmentation? Synthesize the segmentation
strategies that manufacturers of personal
computers should implement to attract both the
Gen Y and baby boomer generation to increase
their purchases of computers.
12
BUS 620 Enhance teaching / snaptutorial.com
BUS 620 Week 3 The Case of the New Apple, Inc.
For more classes visit www.snaptutorial.com   We 
have a new Assignment which could be found on this
 link     The Case of the New Apple, Inc. Read the
 article Burrows, P., Satariano, A. (206.99). Ca
n Phil Schiller keep Apple cool? Bloomberg Busines
sweek. Retrieved from http//www.businessweek.com/
articles/206.99-06-07/can-phil-schiller-keep-apple
-coolp2
13
BUS 620 Enhance teaching / snaptutorial.com
BUS 620 Week 4 Assignment Pricing (2 Papers)
For more classes visit www.snaptutorial.com   Thi
s Tutorial contains 2 Different Papers   Pricing. 
Read this weeks required article How Companies 
Can Get Smart About Raising Prices. In a three- t
o four-page paper (not including the title and ref
erence pages)
14
BUS 620 Enhance teaching / snaptutorial.com
BUS 620 Week 4 DQ 1 The Role of Pricing For
more classes visit www.snaptutorial.com   Mohammed
, R. (2012). J.C. Penneys risky new pricing
strategy. Harvard Business Review. Is your own
buying behavior influenced by coupons and
sales? Why do you think J.C. Penneys pricing
strategy has not been successful as compared to
other low price proponents like Walmart? Will
Ron Johnsons four-year plan be successful over
the long-term? Why or why not?
15
BUS 620 Enhance teaching / snaptutorial.com
BUS 620 Week 4 DQ 2 Product Development Process
For more classes visit www.snaptutorial.com   Pro
duct Development Process. Do an internet search
of the new product development process of any
product of your choice, and analyze the process
for developing the product. Review the reasons
why new products fail and make two specific
recommendations to improve the high failure rate
of new products.
16
BUS 620 Enhance teaching / snaptutorial.com
BUS 620 Week 5 Assignment Marketing Challenges in
a New Economy (2 Papers) For more classes
visit www.snaptutorial.com   This Tutorial contain
s 2 Different Papers   Marketing Challenges in a N
ew Economy. Read the article Airbnb and the Unst
oppable Rise of the Share Economy.  A recent tren
d in the consumer marketplace is the ability for a
 consumer to share their personal belongings, such
 as their  homes/apartments, autos, tools, bicycle
s, and so forth. 
17
BUS 620 Enhance teaching / snaptutorial.com
BUS 620 Week 5 DQ 1 Marketing Channels For more
classes visit www.snaptutorial.com   Marketing
Channels. Analyze the challenges that
organizations face in the effective transition
between selling products using the traditional
brick and mortar marketing channel and selling
products online. Synthesize the strategies that
organizations like Zara and Wal-Mart- two
companies that are having difficulty developing
eCommerce capability can implement to increase
the effortless movement of customers between the
traditional and online channels.
18
BUS 620 Enhance teaching / snaptutorial.com
BUS 620 Week 5 DQ 2 Going Global For more
classes visit www.snaptutorial.com   Going
Global. Identify the strategies for entering into
the global market. Assess the strengths and
limitations of each. Give an example of a company
that has made a success of doing business in the
global economy. What lessons from McDonalds
success in the global marketplace are
transferable across industries?
19
BUS 620 Enhance teaching / snaptutorial.com
BUS 620 Week 5 Marketing in a Global Economy
For more classes visit www.snaptutorial.com   We 
have a new Assignment which could be found on this
 link     Marketing in a Global Economy. Review th
e following article Faris, S. (206.99). Grounds z
ero A Starbucks-free Italy. Bloomberg Businesswee
k. Retrieved from Proquest. According to the artic
le, Italy poses a reputational risk for Starbuck
s. In a 2-
20
BUS 620 Enhance teaching / snaptutorial.com
BUS 620 Week 6 DQ 1 Proctor Gamble in Vietnam
For more classes visit www.snaptutorial.com   Col
eman-Lochner, L. (2012). PG plays kindergarten
catch-up with Unilever in Vietnam. Bloomberg.
Retrieved from http//www.bloomberg.com/news/2012-
07-04/p-g-plays-kindergarten-catch-up-with-unileve
r-in-vietnam.html
21
BUS 620 Enhance teaching / snaptutorial.com
BUS 620 Week 6 DQ 2 Creating a Plan For more
classes visit www.snaptutorial.com   Creating a
Plan. Provide a brief overview of the product for
which you are going to write your Marketing Plan.
Why did you choose it? Which elements of the plan
are you having difficulty with? What additional
information would be needed to make the most
informed strategic decisions for the future
implementation of your plan?
22
BUS 620 Enhance teaching / snaptutorial.com
BUS 620 Week 6 Final Paper Marketing Plan (3
Papers) For more classes visit www.snaptutorial.
com   This Tutorial contains 3 Different Papers  
Develop a marketing plan for the successful develo
pment, commercialization and introduction of any p
roduct of your choice in the market place.  You ar
e required to  (1) analyze the general business s
ituation in detail, including organizational stren
gths and weaknesses, environmental opportunities a
nd threats, 
23
BUS 620 Enhance teaching / snaptutorial.com
aa