SEO Trends In 2019 - PowerPoint PPT Presentation

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SEO Trends In 2019

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SEO is a digital marketing most crucial technique that works as per Google algorithms and help your website to rank on Google SERPs. SEO includes both On-page and Off-page strategies to work on! Here are some trends that you should go through if you want your website to uprank on search engines. – PowerPoint PPT presentation

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Title: SEO Trends In 2019


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SEO Trends In 2019
  • Presented by Triwacko

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1. Google RankBrain
  • What is Google RankBrain exactly? How can you
    optimize your website for it?
  • Basically, RankBrain is a machine-learning
    system that helps Google sort their search
    problems. It simply measures how user interacts
    with the search results.and ranks them
    accordingly.
  • RankBrain focuses on 2 things
  • Dwell Time how long someone spends on your page
  • CTR - age of people that click on your results.

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RankBrain Dwell Time
  • RankBrain pays A LOT of attention to Dwell Time.
  • The head of Google Brain in Canada confirmed that
    Google uses Dwell Time as ranking factor.
  • It was found that the average Dwell Time for a
    top 10m Google result is 3 Minutes and 10
    seconds.
  • This makes sense if you about it
  • If you spend a long time on the page, that
    means you probably like the content on that page!
  • and if enough people think the same way, the
    RankBrain will definitely be going to uprank that
    page on Google!

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RankBrain Organic CTR
  • Click Through Rate (CTR)- average percentage of
    people that clicked on your website.
  • CTR total no. of organic clicks 100
  • total no. of impressions
  • Organic CTR is largely based on ranking
    position but is also influenced by results Title
    tag, description, URL and presence of rich
    snippet.

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Why is Organic CTR important??
  • Two reasons
  • First , higher click-through-rate more traffic
  • Second, CTR is a key Search Engine Ranking
    Signal.
  • So, its clear that higher click-through-rate can
    lead to higher rankings and more traffic.

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more clicks more CTR!
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How Can You Improve Your CTR?
  • Few ridiculously amazing hacks listed below to
    increase organic CTR. Look this!
  • Use Brackets in your Title Tag
  • Include numbers in your Title
  • Short enticing URL
  • Optimize your description
  • Put the current year in your title and
    description
  • Avoid Clickbaits.
  • Use emotional titles ( yes it works!)
  • Get Rich Snippets and Sitelinks

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2. Rank Content In The Featured Snippet
  • According to SEMrush, 11.3 of all search
    results now have a Featured Snippet.
  • Yes featured snippets are stealing A LOT of
    clicks from 1 spot!
  • now the question is How do you get your content
    on Featured snippet?

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here are some drastically stunning points to
watch out!
  • First, find those keywords that you already rank
    for !
  • Second, keywords that have featured snippets
  • Next, create your snippet bait
  • Snippet Bait????
  • snippet bait is a 40-60 word block of content
    specifically designed to rank in featured snippet
    spot.
  • Finally, format your content for other types of
    featured snippets like list snippet, table
    snippet, paragraph snippet, etc.

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3. Crown winning Comprehensive In-depth Content!!
  • In old days, Google would analyze your website
    HTML to see how many times you used a specific
    keyword. But todays Google is much smarter than
    it used to be!
  • So, instead of only measuring content, they now
    focus on context!
  • Googles 1 job is to show their users the BEST
    results. And in most cases, best results
    doesnt only mean Keyword-Stuffed content.
    Instead, the pages covers the entire topic
    In-depth

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more information more words in-depth content
Rank high!!
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4. Add LSI Keywords To Your Content
  • Latent Symentic Indexing LSI keywords are the
    words and phrases that are strongly associated
    with your pages topic.
  • So, how do you actually do LSI keyword research??

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5. Optimize for Googles Mobile First-Indexing
  • 60 of Google searches are from a Mobile device.
  • So, whether you got the heads-up from the
    Google yet or not, its time to get ready!
  • How do you do this??

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3 Steps- Optimize Your Website For Googles
Mobile First Index!
  • Make your content consistent across Desktop and
    Mobile
  • Move to Responsive Website Designs.
  • Make Sure your website have super fast speed to
    load on mobile device.

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Want to know more about SEO and Digital
Marketing!!Reach UsTriwacko IT Solution
PvtLtd.www.triwacko.comFF-81, Vyapar
Kendra,Block-c, Sushant Lok,Sec-43,
Gurgaon-122002
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