SEO Trends in 2019

1

SEARCH ENGINE OPTIMIZATION-SEO

• Areva Digital

2
MAIN TRENDS IN 2018
3
Voice Search is More Real Than Ever

• Since voice searches are increasing an increase
  in the featured snippets can be seen, which is
  the source for Google in voice searches.

4
Artificial Intelligence will be having many
powers regarding the searches

• Google has developed the Cloud Vision API, which
  is capable of recognizing an enormous number of
  objects.
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5
Survival of the fittest

• In todays fast-paced, on-demand society, people
  want things, including information,
  immediately.Nothing is more frustrating than
  clicking on a website that appears to answer your
  question exactly, only to have to wait for the
  page to load. If the page doesnt load in 5
  seconds, youre off onto another website that can
  hopefully give you the answers you need.People
  dont like slow web pages. If your page is slow,
  your site traffic will suffer. Page speed is a
  user experience feature that is expected to be
  kept by all websites.Google expects pages to
  load in under three seconds. By taking Googles
  speed test we can know the speed of our web page.

6
Page Relevance 2.0

• Google continues in its quest to provide the
  best web browsing experience to users. Besides
  offering users websites that are safe, Google
  searches for sites that best match the users
  search  even if thats a little different from
  their actual query.This means that search
  engines will evaluate the relevance of the
  content on your website. One of the ways that
  Google assess the relevance of a websites
  content is with Latent Semantic Indexing. Through
  Latent Semantic Indexing Google can gather
  content from billions of websites and parse
  through the content, scanning for related terms
  and words.

7
Mobiles will be more powerful and of huge
importance

• Smartphones dominate the world and more and more
  web browsing is occurring on mobile devices. In
  fact, the number of people using their
  Smartphones to browse the Internet is higher
  than the number of people who browse on a
  traditional desktop computer.
• It is no longer optional to have a
  mobile-friendly website. It is now required and
  expected by the search engines and the users.
• In fact, mobile friendliness is now a search
  ranking factor. Check if your site is mobile
  friendly on Googles mobile test Website Auditor,
  under Content Analysis.

8
Personalized contents in SREP

• Besides the traditional search ranking factors,
  such as page speed, content relevancy and, page
  authority, search engines are also using
  information about the user, such as interests,
  browsing history and location, to provide a
  personalized search results list.
• Google, along with some other search engines,
  have been utilizing personalized SERPs for many
  years.
• When personalization comes into effect, when
  someone searches for a keyword for the first
  time, the website needs to do its best to appear
  among the top results in the unbiased SERP. If
  the searcher clicks on the listing, the website
  becomes the preferred entity, and the subsequent
  searches will most likely include the site as the
  top result.

9
Rise of Linkless Backlinks

• Links have been the trust signal for search
  engines one that SEOs spent the most time on
  optimizing. But times are changing, and linkless
  mentions may be becoming an off-page signal of
  equal weight. It has become the best (and most
  ethical) practice for websites to try and get
  links from more reputable, outside sources.
• While links from authoritative, outside sources
  gave websites some search ranking, the further
  sophistication of Google search robots is slowly
  taking away the coveted power of backlinks.
• Search engines now have the ability to associate
  mentions of brands, institutions, organizations,
  and people without the need of linking to their
  corresponding web pages. 

10
Thank You
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