eCommerce SEO Guide For Your Online Store - PowerPoint PPT Presentation

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eCommerce SEO Guide For Your Online Store

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The best eCommerce SEO guide and strategy includes: Keyword research to find the types of keywords customers are searching and On-Page SEO through strategic keyword optimization in meta tags and content. – PowerPoint PPT presentation

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Title: eCommerce SEO Guide For Your Online Store


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SEO Guide For eCommerce Website
2

What is eCommerce SEO?
  • eCommerce SEO is all about ensuring your product
    pages appear among those ten organic search
    results. Better eCommerce SEO ensures that your
    products get discovered online.
  • Search Engine Optimization is a low-hanging fruit
    for eCommerce websites and ever-evolving affair
    to retaliate the fierce eCommerce competition.
  • Despite the fact that SEO has the highest ROI of
    any eCommerce marketing campaign, most online
    shops are put together with little to no
    consideration of search engines.

www.qeretail.com



3
Why SEO Matters?
  • SEO helps in building traffic for your website
  • Any successful website is measured by its
    incoming traffic
  • It makes it easy for search engines like Google,
    Bing and Yahoo to find your website
  • SEO is an absolute must for any eCommerce
    Website
  • Last but not the least, SEO helps your website
    rank higher than your competitors

www.qeretail.com



4
What eCommerce SEO Strategy Involves ?
  • Keyword Research The types of keywords customers
    are searching
  • Site Architecture Based on your keyword research
  • On-Page SEO Strategic keyword optimization of
    meta tags and content
  • Technical SEO Help search engines crawl site
    efficiently
  • Local SEO Attract local organic traffic (if you
    have a brick and mortar shop)
  • Content Marketing Drive additional organic
    visitors
  • Link Building Improve the authority of your
    website
  • Measuring SEO Success Using tools like Google
    Analytics and Ahrefs

eCommerce SEO Strategy
www.qeretail.com



5
Keyword Research
There are three primary areas you need to focus
on while performing Keyword Research.

1. Find keywords for your homepage and product
pages 2. Identify keywords for blog topics 3.
Avoid keyword cannibalization
www.qeretail.com



6
Competitor Research
There are three primary areas you need to focus
on while performing Competitor Research.
  • Compile a list of keywords your competitors
    appear to be using.
  • Pull out a list of the places your competitors
    are getting their inbound links from.
  • eCommerce stores should pay special attention to
    the architecture for Popular Products in a
    particular category, Related Products, Top Rated
    Products, Recently Viewed Products etc.

www.qeretail.com



7
Quickly Find Site Errors
  • The high priority errors you need to address
    quickly
  • Redirect any '404 Error' pages to actual content
  • Change '302' redirects to '301' redirects
  • Update/Remove duplicate content pages, meta
    titles, and meta descriptions
  • Optimize website loading speed


www.qeretail.com



8
On-Page Optimization
  • On-page optimization includes all of the actions
    you take within your own web pages to help your
    site rank better. When it comes to on-page
    optimization.
  • There are Eight Key Targets you need to focus
    on-

Keyword Optimization Site Structure Internal Linking Usability Mobile Version of Website Customer Reviews Rich Snippets Social Media Integration
www.qeretail.com



9
Further Testing
  • After you have worked on your on-page SEO
    (including usability), its important to put a
    testing and optimization strategy in place
  • Use analytics to see which keywords are
    converting the highest
  • Use PPC Campaigns to find high-converting
    keywords you should add to your SEO strategy
  • Test meta titles and descriptions to increase
    click-throughs
  • A/B test the page content to increase
    conversions from web traffic

www.qeretail.com



10
Adding Blog Content
  • You can optimize each Blog post for a keyword
    that you arent targeting through the main pages
    of your site.
  • The blog posts should be high quality and
    insightful. You should hire an experienced,
    professional blogger who not only understands
    your industry, but also has a basic understanding
    of SEO.

www.qeretail.com



11
Link Building
  • When it comes to link building concentrate on
    earning quality inbound links. You can do this by
    offering a high-quality guest posts, a quote for
    a story, co-authoring a research study, putting
    together a great infographic, and so on.
  • Here are a few types of links best suited for
    eCommerce websites
  • Product Reviews
  • Press Mentions
  • Awesome Content
  • Broken Link Building

www.qeretail.com



12
THANK YOU
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