HOW PPC/AMS CAN BOOST YOUR AMAZON MARKETING STRATEGY

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HOW PPC/ AMS CAN BOOS T YOUR AMAZON MARKET ING
STRATEGY

• Amazon is a competitive platform with more than a
  million sellers. Every seller in this
  marketplace is trying to bring their products in
  front of their customers. In this fierce
  competition, it is definitely not an easy task to
  rank on top of the Amazon search results, but it
  is not impossible. You can implement Amazon SEO
  or utilize Pay-Per-Click and Amazon Marketing
  Services and sell like a boss.
• The main objective of this blog is to let you
  know the power of Amazon marketing, how it can
  help you achieve your sales target and give your
  business a new edge. Amazon Pay-Per-Click is one
  of the most important tactics which one can
  leverage while selling on this marketplace. It
  is crucial to understand how an expert in Amazon
  AMS brings the product to the shoppers eye.
• Amazon enables the sellers/brands to advertise
  their products in three ways
• Sponsored Ads (Keyword Targeted)
• Headline Search Ads (Keyword Targeted)
• Product Display Ads (ASIN or Browsing Node
  Targeted)
• L E T US NO W U NDER S TAN D H O W ONE CAN STA R
  T PAY - PER - C L IC K CA MPAIG NS F OR AMA Z ON
  MA RKE TIN G L I KE AN E X PER T

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1. Product Research Once you decide to start a
PPC campaign, it is important to know which of
your products are selling more in number. You
cannot risk to include under-selling products
which wont convert, instead, create a list of
those products which are easily sellable, and
can get high ROI. Now, dont start worrying
about low-selling products because campaigns for
those products would be created by using the
data from these campaigns after understanding
consumer behavior.
2. Competitor Audit You cannot sell your
products until and unless you know who your
competitors are, how they are selling, their
pricing and their products. Once you get an idea
about your competitors, it is time to write down
how your products are different from them to
have a competitive edge for your Amazon
marketing strategy.
3. Keyword research You cannot, I repeat, cannot
go wrong with keyword research. Keywords can
either make or break your Amazon marketing
campaign. Utilize free or premium tools which
can give you high-searched volume keywords, in
other words, keywords most searched by the
buyers. Isnt it a psychological trick? You are
knowing in advance what your potential customers
will search, and then showing them your products.
It is definitely a win-win situation.
4. Product Classification Before starting Amazon
PPC campaign, classify your products depending
on its type. It will be easier to initiate the
pay-per-click campaign in ad groups. It will
also be easier for you to analyze the campaign
reports to identify which kind of your products
are performing well in the market.
5. Bid on Keywords You already researched the
high-volume keywords, now it is the time to bid
on them. You can determine the value for the
keywords in the keyword tool itself which gives
you an idea on how much to bid for a particular
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• keyword to generate the most return on your
  investment. Now, there are three kinds of
  keyword match to bid on
• Broad Ads will appear if a buyer searches with
  targeted keywords in any order
• Phrase Ads will appear if a buyer searches with
  other terms before or after the targeted
  keywords
• Exact Ads will appear only if a buyer searches
  with exact targeted keywords
• Depending on your Amazon marketing strategy, you
  can choose which type of keywords you would like
  to include in your PPC campaign.
• 6. Calculate daily budget You can calculate your
  daily budget which you would like to spend in a
  day. You have to make sure that your advertising
  cost of sales (ACoS) does not exceed the sales
  target otherwise, it will not be fruitful, and
  you will end up spending more than your returns.

7. Optimize ad Once your Amazon PPC campaign is
up and running, you have to examine which
keywords are performing well and which are not.
Once you get an idea about the performing
keywords or the Golden Keywords, you can
optimize your Amazon marketing campaign
accordingly by adding negative keywords,
increasing the bids or decreasing the bids,
optimizing listing with proper images and
content, and thereby increase your number of
conversions. We at Sellryt aim to provide our
skilled Amazon/e-commerce experts to e-commerce
businesses worldwide. Our experts are certified
online marketing professionals who do not only
increase your sales but build a brand so that you
can thrive in this globally competitive market.
Hire our Amazon PPC/AMS experts right away and
give your Amazon marketing strategy a boost.