7 Effective Elements of Digital Marketing Strategy For Your Small Business

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T o p 7 C o m p o n e n t s O f D i g i t a
l M a r k e t i n g
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SEO
S E A R C H E N G I N E O P T I M I Z A T I O N
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SEO
Search engine optimization is the process of
improving the quality and quantity of website
traffic to a website or a web page from search
engines. SEO targets unpaid traffic rather than
direct traffic or paid traffic. BENEFITS SEO
targets quality traffic. You dont need to pay
for ads in SEO. SEO gets more clicks than
PPC. SEO helps PR (Public Relation).
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P a y- p e r- click
PPC
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PPC
Pay-per-click is an internet advertising model
used to drive traffic to websites, in which an
advertiser pays a publisher when the ad is
clicked. Pay-per-click is commonly associated
with first-tier search engines, (such as Google
Ads, Amazon Advertising, and Microsoft
Advertising formerly Bing Ads). BENEFITS PPC
Contributes to Business Goals. PPC Is Measurable
Trackable. PPC Works Well With Other Marketing
Channels. PPC Has Incredible Targeting Options.
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S o cia l m e d ia m a rke ting
SMM
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SMM
Social media marketing is the use of social media
platforms and websites to promote a product or
service. Although the terms e-marketing and
digital marketing are still dominant in
academia, social media marketing is becoming more
popular for both practitioners and
researchers. BENEFITS Increase Your Brand
Awareness. Create More Inbound Traffic. Improved
Search Engine Rankings. Better Customer
Satisfaction.
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E-Mail Marketing
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E-Mail Marketing
Email marketing is the act of sending a
commercial message, typically to a group of
people, using email. In its broadest sense,
every email sent to a potential or current
customer could be considered email marketing. It
involves using email to send advertisements,
request business, or solicit sales or
donations. BENEFITS E-Mail Marketing Is Cost
Effective. Reach An Already Engaged Audience.
Deliver Targeted Messages. Have High Conversion
Rate.
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Content Marketing
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Content Marketing
Content Marketing is a form of marketing that
involves creating, publishing, and distributing
content for a targeted audience online. It is
often used by businesses in order to achieve
marketing goals. BENEFITS It Helps To Create
More On-Site Content. Its Visibility Is Higher
In Search Engines. Can Create Higher Domain
Authority. Increased Conversion
Potential. Improved Brand Reputation.
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ORM
Online reputation management
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ORM

• ORM is about monitoring and improving your
  business online. It means looking and analyzing
  potential customer, reporter, or partner will
  discover about your brand, your people, or your
  product/service when they perform a Google
  search.
• BENEFITS
• Boost your Search Engine Optimization. Improve
  brand visibility.
• Improve Sales.
• It able to eliminate the negative content online.

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Video Marketing
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Video Marketing
Using video to market your brand, product, or
service, engage on social media channels,
educate your prospective and current customers,
and interact with them, youre said to be using
video marketing. BENEFITS Video Boosts
Conversions and Sales. Viral Potential. Video
Shows Great ROI. Video Marketing Can Explain
Everything.
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