How to Use Color to Increase Brand Awareness & Marketing

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How to Use Color to Increase Brand Awareness
Marketing
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• Let's take a basic overview of color and see why
  its so important and how you can use it to your
  advantage.

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• Color Theory Basics One way to use color to
  your advantage is to use complementary colors,
  which appear opposite to one another on the color
  wheel. Its based on the colors of red, yellow
  and blue as the primary colors, and orange,
  green, and purple as the secondary colors, which
  are derived from mixing the primary colors.

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• The Emotion of Color Like words, color can
  make us feel emotions. Red tends to evoke
  excitement while blue is typically a calming
  color. You may not realize it, but people have
  certain feelings upon seeing your brand or logo
  before they ever find out anything more about the
  company.

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• How To Use Color For Your Target Audience Once
  you have a basic understanding of color, you need
  to be aware of who your target audience is. Also,
  while some may not like to admit it, men and
  women have different reactions to color. So, when
  youre designing, know who youre targeting and
  then pick your colors accordingly.

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Be Consistent With Color Its vital to establish
color consistency if you want your brand to be
recognizable, no matter if its in print or on
the web. Pick a palette of two or three colors
and stick with them in all of your marketing.
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Remember, dont pick colors just because you like
them, pick them to attract your customers and get
them excited about your brand.
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THANK YOU!!!
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