Why Facebook Ads For Dentists Can Boost Your Dental Marketing Strategy

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• Why Facebook Ads For Dentists Can Boost Your
  Dental Marketing Strategy

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• Whether you're a new dental startup or part of an
  established practice, your business thrives on
  attracting new patients. Facebook ads for
  dentists is one of the most effective methods of
  achieving this goal by reaching the market
  audience you're looking for and driving these
  prospects to your practice page or website.
• This advertising feature allows you to grow your
  online dental practice brand using targeted
  audience controls and optimized conversion rates
  that can't be matched with any other online
  marketing methods available.
• Want to learn how to leverage a Facebook ad to
  boost your growth, revenue, and patient base?
  Keeping reading, and make sure to contact Adit
  about our expertise in creating ads for dental
  practices.
• Don't Be Afraid To Invest In Facebook Ads

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• Running ads for dental practices on Facebook
  costs a small fraction of traditional
  advertising. The cost per click or impression is
  just under a dollar, which is very inexpensive
  compared to conventional techniques like
  newspapers or radio.
• Facebook is one of the most cost-efficient
  advertising methods because it has one of the
  largest numbers of daily users and offers
  advanced targeting.
• The Facebook Ads Manager allows advertisers to
  define their audiences by gender, age, or
  location with a few clicks. This provides you
  with exact control over who sees your
  advertisement and the audience you should reach
  with your content when creating an ad.
• Select Facebook Ad Goals That Suits Your Dental
  Practice

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• Dental advertising campaigns can be hard to guide
  because there are so many factors. Setting goals
  is a good way to measure your campaign and make
  sure it's successful.
• Facebook ads for dental offices provide a wide
  range of advertising objectives that you can use
  in your campaign, including
• Increase awareness for your dental practice
• Attract new patients searching for a dental
  practices
• Encourage new patients to visit your company's
  website and learn about your services
• Get people to send instant message inquiries
  about what dental services you offer
• Get leads and convert them into customers for
  your dental practice.
• And more!
• You can use Facebook Ads for dentists to achieve
  a variety of objectives, from increasing your
  practice's social media following to generating
  more clients. The options are endless and if you
  aren't sure where to begin or have the time to
  figure it all out, trust Adit to handle all the
  details and get your brand recognized fast.
• Target Your Demographic With Tailored Facebook
  Ads For Dentists
• When planning your digital marketing campaign,
  take into account the type of people that will be
  most receptive to your message. Then, customize
  your targeting from there.

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• To have a successful ad campaign, knowing your
  audience and the types of content that engages
  them is essential to running a successful
  Facebook ad.
• Advanced targeting options allow you to target
• Demographics that include important insights like
  your audience's location, age, gender, and other
  information
• Facebook interests that your audience likes.
• Service preferences, their income bracket, the
  hobbies they enjoy, and even their device usage
  all influence your targeted market.
• People who like your clinic's page. Ads will
  appear on the feed for anyone who's a friend of
  the page.
• Customized audiences can be uploaded from your
  curated email lists, phone number database, and
  patient Facebook profile IDs.
• Lookalike audiences can be formed from your
  customized audience profile to provide a greater
  chance of engagement.
• For example, say you work for a dental office
  that offers high-end services which means your
  rates are more expensive than average. You'll
  want to target a demographic that includes
  higher-income earners. This can be done by using
  Facebook targeting!
• Keep in mind that when you decide to run a
  Facebook ad campaign that is area-specific, make
  sure they only appear for patients in your
  service range. You don't want to waste ad
  impressions going out to the entire state you
  operate within if you only service a few
  communities.

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• Facebook Advertising That Speaks Directly To Your
  Target Audience
• Creating ad copy can feel tedious and tough to
  write. Building a solid digital marketing
  strategy that generates high-quality leads will
  result in positive outcomes for your dental
  office. Inclusion of your practice's unique
  attributes in ad copy will entice more patients.
• Include what makes your dental clinic stand out,
  such as focusing on pediatric dentistry or
  offering the latest sedation options to help
  nervous patients enjoy their experience at your
  office. Your targeting may be excellent, but the
  same messages won't resonate with everyone.
  Luckily, Facebook ads for dentists are easily
  customized to tailor messages that your
  audience's needs and preferences.
• Don't just rely on the first option that you come
  up with. Instead, think about how a variety of
  different headlines might work for your target
  audience.
• Create Effective CTAs With Facebook Ads A/B
  Testing Features
• After you have created your ad copy, it's
  important to test the headlines and CTA
  (call-to-action) to see which captures your
  audience's attention.
• Research shows that different messages are
  appealing to various age ranges. Younger people
  might prefer not making a call, and the older
  generation may want to speak with someone on your
  team. So make sure you have pertinent
  calls-to-action matched up with each audience
  group in order to provide ease of communication
  for all your patients.

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• Keep in mind that it's not enough just to assume
  your CTAs are compelling and irresistible.
  Facebook A/B testing will help you determine the
  most effective ad content so you can reach out to
  new patients with the right message.
• Remember To Spice Things Up With Variety
• Facebook encourages creativity in ad copy by
  offering numerous advertisement options for you
  to find what works for your audience. So whether
  it's a multi-image carousel featuring your dental
  products or a video exposing your awesome staff
  in action, experiment with the presentation
  formats to see what works best.
• Adit always encourages our clients to try out all
  of the capabilities that Facebook offers. Some of
  Facebook's latest advertising opportunities, like
  offer claims (free initial exams or take-home
  whitening kits on your first visit) and Messenger
  Sponsored Ads, are popular when trying to
  convince a new patient to book an appointment.
• Facebook ads for dentists provide a variety of
  ways to advertise your business. The experienced
  team at Adit can help you explore these options.
• Get Your Staff Involved
• We are social creatures, so it makes sense that
  people should always be in your ad imagery.
• Yet this common-sense point is often ignored by
  businesses when they craft ad copy. Including
  your office staff in some of your ads is the best
  way to uniquely connect with new patients, make
  them feel comfortable and welcome, so they are
  more likely to reach out and set up an
  appointment.

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• Building a library of practice photos is not an
  investment you need to put off for later. Even if
  it costs no more than the price of your phone,
  uploading quality shots will prove invaluable in
  establishing a cohesive brand identity.
• Leverage Facebook Video Ads To Forge Deeper
  Connections
• While using people in your ads is important, take
  your advertising to the next level with video
  ads! Short clips and live streams are a popular
  method of allowing your dental office's
  personality to shine. Even better? People love
  seeing you in action! Believe it or not, Facebook
  ads that feature videos are some of the most
  shared content online.
• When dentists all over the United States posted
  videos of themselves "flossing" and doing a
  "dental Keke," a few years ago, these clips went
  viral quickly among their new patient base. Many
  companies rely on humorous video ads to connect
  with other people- consider using humor in your
  marketing strategy too!
• So don't be shy about asking your staff to get in
  front of the camera!
• Seasonal Ad Campaigns Are Successful On Facebook
• The great thing about dental marketing is it's
  easy to add a fun seasonal element to your
  Facebook ads. You can use the different holiday
  themes and take advantage of all the fun colors
  to make your ad copy pop. Many Adit clients are
  their most successful when planning around the
  seasons.
• For example, in the summer months, dental
  checkups can be prioritized before soccer or
  dance clubs dominate a child's schedule.

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• Enhance your marketing efforts by focusing on the
  working population during the workweek. Create
  ads for specific services that fit into their
  schedules. For example, after-school hour
  advertisements that let patients know you're
  available as late as 700 p.m. This lets parents
  know you care about what is best for their
  children by not disrupting their class schedules.
  
• Facebook ad for dentists in relation to the
  season is an excellent way to make them more
  effective. Facebook has a location-based
  advertising system that can help you maximize the
  effectiveness of your ads by deploying them at
  hours and days when they have the highest
  likelihood of reaching their intended target
  audiences.
• Find New Residents And Convert Them To Dental
  Patients
• As mentioned earlier, the targeting options for
  Facebook ads are quite remarkable. One of these
  features lets you target people who recently
  moved, and this can be an advantageous strategy
  for dentists. Recently moved individuals are
  looking for a new dental practice, so it's worth
  starting a campaign to entice them. It's also a
  great way to boost brand awareness in your
  service areas.
• We also recommend including a special offer
  whenever directly speaking with new residents to
  attract their interest and make them feel
  welcomed to the area.
• Everyone Loves Freebies
• Think about how you can offer something for free
  in order to attract new clients in your ads.
  People are often motivated to schedule
  appointments with dental offices when they know
  there's a reward at the end.

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• To increase brand awareness for dental offices,
  Facebook Ad also includes offer templates that
  have proven to be one of the most reliable
  methods. Getting a free whitening kit with any
  new patient cleaning is a popular deal. The
  benefit to digital marketing is that prospective
  patients can save the offer in their Facebook
  profile until they are ready to redeem it.
  Facebook does the initial capture and follow-up
  for you, making your advertising efforts
  significantly easier.
• You can expect a high conversion rate due to this
  service if you develop the right content to
  advertise your giveaway.
• Start Taking Advantage Of Facebook Ads For
  Dentists Today
• Facebook ads are part of a planned marketing
  strategy and should not be ignored. Study after
  study has shown how effective it can be for
  Adit's dental clientele to invest in Facebook
  advertising.
• With the competitive nature of the dental market
  in the healthcare industry, it can seem
  impossible to raise your brand recognition fast
  enough. But, with Facebook Ads, providers have a
  chance at reaching out to potential patients and
  prove why their practice is the best choice.
• Get started today with Facebook Ads for your
  dental office and start generating more traffic
  to your online site. Even better? Until you no
  longer break even on your investment, Adit won't
  take a dime in payment. So request your free
  demonstration today to learn more about the
  Facebook Ads dental marketing services we
  provide!