Welcome to Delhi Digital Marketing School

1
WELCOME TO DELHI DIGITAL MARKETING SCHOOL
2
What are we going to cover?

• What is Digital Marketing?
• Benefits of Digital Marketing
• What does it consists of?
• SEO
• Content Writing
• PPC
• SMM

3
DEFINITION

• Digital Marketing is the promotion of products or
  brands using electronic devices or the internet.
  It also includes text messaging, instant
  messaging, video, apps, podcasts, etc. Digital
  marketing uses multiple channels and technologies
  that allow an organization to analyze campaigns,
  content and strategy to understand whats working
  and what isnt typically in real time.

4
Benefits of Digital Marketing
5
Digital Marketing includes-
6
What is SEO?

• SEO is an acronym that stands for search engine
  optimization, which is the process of optimizing
  your website to get organic, or un-paid, traffic
  from the search engine results page. In other
  words, SEO involves making certain changes to
  your website design and content that make your
  site more attractive to a search engine. You do
  this in hopes that the search engine will display
  your website as a top result on the search engine
  results page.

7
Content Writing

• A website content writer is a person who
  specializes in providing relevant content for
  websites. Every website has a specific target
  audience an d requires a different type and level
  of content.

8
PPC (Pay Per Click)

• Pay Per Click marketing is a way of using
  search engine advertising to generate clicks to
  your website rather than earning those clicks
  organically.

9
SMM(Social Media Marketing)

• Social Media Marketing is a form of Internet
  marketing that utilizes social networking
  websites as a marketing tool. The goal of SMM is
  to produce content that users will share with
  their social network to help a company increase
  brand exposure.

10
THANK YOU!!