How to Tackle Fake Data Issue with Mobile App? - PowerPoint PPT Presentation

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How to Tackle Fake Data Issue with Mobile App?

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A Delaware-based market research company suddenly faced a challenge that they had never encountered before - a rise in fake data collection. They found a solution that mysteriously solved not just one problem, but tackled other challenges too - which ultimately led to an increase in greenbacks! Read this case study to find out interesting details. – PowerPoint PPT presentation

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Title: How to Tackle Fake Data Issue with Mobile App?


1
How to Tackled Fake Data Issue with Mobile App?
  • Case study of A Delaware-based market research
    company who lost millions due to Fake Data Issue

2
Are you facing Fake Data Issue?


3

When the data is crucial today - making a
decision without data is shooting in the dark,
and hoping desperately to hit the target.
4

Did you know that around 32 B2B customers and
23 of consumers provide fake information?
(According to Global Marketing Alliance)

5
The problem of fake data is rampant with research
and marketing firms, although every industry has
been affected by this at some stage.
6
One such market research firm, Eagle Market
Research (EMR) based in Delaware - USA, faced a
similar problem.
7

On further analysis, something unexpected came
up

the fake data was being filled out by the agents
themselves.
8
One thing became very evident since the daily
survey targets grew for the field team,

Agents started filling up the questionnaires on
their own by manipulating the data.
9
What you will Do if you faced this issue?

10
Increasing the team size,

No.
11
Firing employees,
and hiring new ones

No.
12
The only way is to digitizing the process

But here is a catch..
13
Are you confident if our teams would accept any
new change?
14
So Here is the solution on How they solved this
huge Problem?
15
EMR got introduced to Axonator mobile forms app
for data collection.

The trial period kicked in with Axonator for the
first month - everything went down smooth.
16
Axonator??

What is Axonator?

Is it a Company of Data protection?

NO, Heres what happened
17
EMR converted paper forms into mobile forms
through Axonator apps.

When the field agents started using mobile
devices instead of paper forms, they could
capture data faster.
18
Even further, survey forms on mobile were easy to
fill -

Most of them required just clicks, irrelevant
questions could be skipped, etc.
19

The productivity shot up - as teams could finish
more surveys in a day

And what about Fake Data?
20
(No Transcript)
21
So Axonator is one of the most promising
platforms to build mobile apps without writing
any code.

Just drag and drop widgets to build mobile apps
22
Get in touch with us on support_at_axonator.com

We will show you how Axonator can be a right fit
in your business

you dont have to mend your processes. Axonator
can be tailor-made to fit your needs.
23
Read more about How to tackle Fake data issue
with Mobile App?
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