Digital Marketing Training Institute Pune

1
Welcome

• Digital Marketing Training Institute PUNE
• Next generation of Advertisement.

2
What is Marketing

• Marketing is a process of Brand Awareness,
  Promotion, sale of products or services to
  Customers who used that Product or Service. This
  process involves Market research customer
  requirement.
• Traditional Marketing refers to conventional
  Methods
• A) Print Media marketing such as Newspaper adv
  Banners, pamphlets/flyers, Magazines, postal
  letters, Boucher. Hoardings, Billboards
  advertising along roads Highways.
• B) Electronic Media like Television, Radio.

3
What is Digital Marketing

• Digital Marketing is the next age of Marketing
  using Digital Device/Media to promote or to
  connect with targeted Audience globally for Brand
  Awareness Business Development.
• Digital Marketing involves Business Website
  Development, Business Developing Websites, social
  media posts, Display Ads, Ads on a social
  network, Ads on Search Engines, pop up Ads,
  clickbait URL, YouTube videos, Blogs, E-mail
  marketing.   

4
Comparison Traditional vs Digital
5

• Traditional Marketing

• Digital Marketing

• Factors

• Reach is more
• Tracking is Possible
• High
• Bidirectional
• High
• Low
• Less
• More

• Reach
• Tracking
• Targeted Audience
• Communication
• Engagement
• Cost
• Time
• Return Over Investment(ROI)

• Reach is
• Tracking is Not possible
• Less
• One way
• Zero
• More
• More
• Less

6
Why Digital Marketing

• Digital Marketing helps us to connect with those
  Audience. With the help of different tools, we
  can analyze the costumers requirement, tracking
  is possible which directly connects us to the
  Targeted Audience.                        
• You can reach to the large no of people where
  boundaries are not the limits. Even digital
  marketing allows you to touch a wide range of the
  untapped market.
• By considering different costumer persona like
  their age, gender, interest, income, location,
  etc. you can tailormade content to grab the
  attention of Audiences. if you target your
  audience then it is directly proportional to
  publicity.   

7

• One of the greatest advantages of Digital
  Marketing is you can directly interact with the
  customer through Social Media, comments, live
  chat, feedback forms, reviews, ratings. This
  again gives you the benefit of understanding
  customer requirements, engaging costumers.
• Google Analytics gives you the benefit of keep
  records of customer activity, like No. of
  visitors, engage time, clicks on ads, bounce
  rate how many actual purchases are there.
• With the help of these statistics, Results can be
  easily measured.so no more waiting unlike in
  traditional it could be for a month.

8

• As the cost of traditional one is too high, it
  cannot affordable for all. Digital marketing
  treats every business at some level whether it is
  a startup business or an established one. Digital
  Marketing is very cost-effective.
• Once any website doing well as a content point of
  view if they are getting good leads, engaging
  social media posts, attractive videos. It can
  give you brand value.

9
Modules of Digital Marketing

• SEO Search Engine Optimization
• SMO Social Media Optimization
• SEM Search Engine Marketing
• SMM Social Media Marketing
• E-mail Marketing
• Pay per click Advertising
• Ecommerce Marketing
• Content Marketing
• Affiliate Marketing
• Influencer Marketing
• Mobile phone Advertising

10
Thank you
Best Marketing doesnt feel like Marketing.

• Contact US 8007777243
• Email ID info_at_traininginstitutepune.in