HRBUS84 - Marketing - Research Project in Marketing Management - Research Methodology Assignment Help

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HRBUS84 - Marketing - Research Project in
Marketing Management - Research Methodology
Assignment Help
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Your next learning experience is to prepare an
appropriate, logical and feasible research
methodology that explains clearly how you plan to
do the research (hence proposal). Of course, you
are not going to do the actual research. In this
tutorial letter, we provided you with an overview
of research methodology issues. You should have
covered most of these issues in your module on
Business Research Assignment Help methodology
anyway.
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Is it exploratory insight, descriptive insight or
causal answers? JUSTIFY YOUR ANSWER as part of
your research methodology this is where you
will receive a lot of marks. Your answer needs to
make sense You have to write the research
methodology section of your research proposal.
Write this section as if you were going to do it
as a study. The methodology should be relevant
and realistic and you need to motivate all your
decisions.
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You should address the following facets A
research methodology (qualitative or
quantitative) and respective design should be
chosen. Your choices should be well-motivated and
practical. Your sampling technique as well as
your sample size should be addressed. Give
reasons for your choices. Identify your
population You should clearly stipulate the
type of data you intend to collect, and what
statistical analysis you will employ.
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You should clearly describe the instrument you
intend to use as stipulated in this letter.
Suggest how you would overcome problems normally
associated with instruments as well as how you
would address instrument validity and issues of
reliability. You should clearly explain the
data collection method You should clearly
explain the data analytical techniques to be
used
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You should have a project plan (time frames for
your research) in a table format. You should
clearly stipulate how you would comply with
prescribed ethical conduct in your research
effort.
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