Best Practices for Community Management - PowerPoint PPT Presentation

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Best Practices for Community Management

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Social Media Today recently posted 4 Best Practices for Community Management, which discusses tips for how to stay on top of what’s being said about you online. Nowadays everyone seems to be so focused on content creation, and simply getting something posted rather than tending to their digital communities. – PowerPoint PPT presentation

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Title: Best Practices for Community Management


1
4 Best Practices for Community Management, and
How to Do Them Easily with IntellaSphere Social
Media Today recently posted 4 Best Practices for
Community Management, which discusses tips for
how to stay on top of whats being said about you
online. Nowadays everyone seems to be so focused
on content creation, and simply getting
something posted rather than tending to their
digital communities. While these best practices
can take some time, your reputation is worth it.
So, instead of skipping or ignoring your
community management, try using a tool like
IntellaSphere that helps you with the process,
making it easier and faster than you thought
possible.
2
  • Heres how to accomplish these daily, weekly,
    monthly and periodic practices using
    IntellaSphere, to help you better manage your
    reputation online
  • Daily Practice Work on your active social
    connections
  • Tracking View likes, comments, and reactions on
    your social posts
  • Actions Build an active and engaged community by
    connecting with fans
  • How-To With IntellaSphere, you can view all of
    your social news feeds collectively on one page,
    in the Posts Lab. You can also like, comment,
    share or delete posts directly from there as
    well. This saves you time from having to login to
    multiple accounts or apps, and allows you to
    manage your reactions and engage across the board
    in a timely manner
  • Weekly Practice Respond to anyone mentioning
    your name
  • Tracking See what people are saying about your
    business with brand mentions
  • Actions Maintain a strong reputation by quickly
    responding to complaints and compliments
  • How-To In the Settings area in IntellaSphere,
    under Reputation then Mentions, you can add up
    to five different brand names and hashtags that
    the system will track across the web to
    calculate your total brand mentions.
  • Youll find the list of your brand mentions in
    the Reputation Lab. There, you can score your
    mentions to help you keep track of which are
    positive and negative. For positive brand
    mentions, you should send out a customer
    satisfaction survey. For negative mentions we
    recommend sending a customer feedback request
    (these can both be found in the Engage Lab) so
    that you can learn what could be improved on your
    end.
  • Monthly Practice Refine your one-to-many
    messages
  • Tracking Monitor keywords that are relevant to
    your customers
  • Actions Adjust marketing tactics based on the
    performance of selected keywords
  • How-To Also in Settings, youll find Keywords
    under Leads Influencers. Here you can add up
    to 10 keywords that you want to track for your
    brand. You can also choose to exclude up to 10
    terms that you dont want to see in your results.
    IntellaSphere monitors whos mentioning your
    keywords online and reports it in the Leads Lab.

Periodic Practice Curate your feedback and
reviews
3
  • Tracking Collect regular feedback by sharing
    tailored forms on the web and/or via social
    media
  • Actions Increase your review volume and average
    ratings on Yelp and Google
  • How-To IntellaSphere offers free templates for
    a number of customer engagement tools, such as
    Contact Us forms, Surveys, Polls, Customer
    Feedback forms, and more. These are meant to
    help you move prospects through your marketing
    funnel. These templates can also help you
    reconnect with anyone who has talked about your
    business online, in a good or bad way.
  • Dont forget how important reviews really can be!
  • Ask customers for reviews whenever you
    communicate with them, and ensure you thank
    those whove gone to the effort of doing so.
  • While often forgotten, its up to you to
    encourage reviews wherever you reach customers,
    and then to find a way to amplify their impact on
    social channels.
  • It may seem like a lot on your plate, but over
    time these practices will become second nature
    to you and your marketing strategy. And theyre
    well worth the effort! The best way to reduce
    the hassle in community management is to find a
    tool that helps automate these practices.
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