How to choose the right branding consultancy?

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How to choose the right branding consultancy?
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Introduction

• The brand owner or the Marketing head, Managing
  Director of the companies normally vouch for and
  hire a Branding Consultancy.
• The brand development companies will ask for the
  ad spend budget. Accordingly, the Brand owner has
  to make a spending plan for four quarters. The
  pitch will be awarded normally for at least three
  branding companies in India.

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• They should be eager and willing to partner the
  Brand and should be passionate about the same.
• Both should agree on the KPIs to be achieved.
• There is an ROI to be managed.
• Then over a period of time the Brand owner will
  loosen his purse strings and release more funds.
• This happens only after a satisfactory delivery
  by the Brand consultancy company.

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Where to find branding companies in India?

• There are plenty of high end and medium-sized
  Brand consultancies in India.
• The Account Director or senior Marketing person
  in the Brand development companies will visit and
  take a brief. They will go back to their drawing
  rooms and prepare a plan and a presentation.
• There will be lot of FAQS and the satisfactory
  answers by the Branding companies in India will
  get the business. The contract could be for a
  years term.

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Seek Recommendations

• In the industry circles there are many companies
  who use Branding Consultancy in India.
• One can always seek referrals, recommendations.
• Need to ask the peers as to which agency has
  delivered the goods and at what cost?

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Creative Output of the Branding Company

• The creative work of the agency and the result
  oriented approach is the determining factor in
  choosing the agency.
• The exceptional creative Branding Company gets
  the business.
• Search and check on social media and take info
  form industry contact about the level of creative
  output.
• Thus, the best suitable creative Branding Company
  in India is scouted. Their first creative and
  business presentation holds the key in decision
  making

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Working on key objectives

• The Brand owner needs to put together his key
  objectives.
• Need to conduct has won research before and after
  the presentation of the shortlisted agencies?
• The agency which is very creative and meets the
  criteria regarding Budget allocation to be spent
  and have a plan for ROI count every quarter needs
  to be finalized.

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Working on key objectives

• There will be a person allocated by the Branding
  Company to attend to the regular work of the
  Brand owner. He will be the bridge between the
  client and the agency.
• Over a period of time, this person needs to be
  analyzed as if He is capable of delivering the
  goods. As there are multiple clients for the
  Branding Companies.
• The Brand should not be neglected. A happy Brand
  owner after getting desired results will increase
  the budget and the agency will benefit from more
  amount of money coming from the client.

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Contact Us

• Address 604, 55 Corporate Avenue, Saki Vihar
  Road, Andheri (E), Mumbai - 400072. India
• Call us at 91 9323174028
• Website https//www.brandharvest.net/
• E-mail us at ram_at_brandharvest.net