Best Tips for Good Instagram Captions

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Best Tips for Good Instagram Captions

• Captions on your Instagram posts give a voice to
  your visual content.

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Presentation Outline

• Introduction
• Be Aware of Your Audience
• Decide on the Message of Your Instagram Caption
• Use Hashtags in Your Instagram Captions
• A Good Instagram Caption has Short Paragraphs
• Make Sufficient Use of Emoticons

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Introduction

• Instagram is one of the biggest visually-driven
  social platforms on the internet. Cultivating and
  growing a follower base on Instagram is a
  concoction of many elements.
• The only way to attract new followers and
  potential customers to your business is by
  creating visually stimulating content along with
  good Instagram Captions.
• Captions on your Instagram posts give a voice to
  your visual content. A well-crafted caption not
  only allows your brand to stand out from the 25
  million businesses on Instagram but also gives
  you an open opportunity to include
  call-to-actions in your posts.

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Be Aware of Your Audience

• It is essential to stick to writing captions that
  are targeted towards your followers.
• Your Instagram captions must be created with the
  aim of acquiring new followers in mind.
• Ask yourself questions like
• Where are the majority of your followers located?
• Average age of your followers?
• Which gender is more prominent among your
  followers?
• These questions help you in understanding the
  needs and preferences of your audience.

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Decide on the Message of Your Instagram Caption

• Good Instagram captions are an opportunity to
  start conversations with your audience or
  customers.
• If your post is about a promotional offer, event,
  or sale, an Instagram caption adds an explanatory
  element for the better understanding.
• The message you are trying to convey with your
  caption must also be relevant to your post
• Instagram caption is your space to explain the
  meaning of your picture.
• Creating a caption with a catchy first sentence
  gain more engagement.

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Use Hashtags in Your Instagram Captions

• Hashtags are an excellent tool for reaching a
  targeted audience in your niche.
• Using hashtags in your Instagram captions
  increase the possibility of your posts being seen
  by more unique users.
• While using hashtags, only use tags that are
  relevant to your brand or the content of your
  post. 
• Use popular hashtags and makes your post more
  visible. 
• Hashtags helps you to get real Instagram
  followers.
• Instagram allows users to use up to 30 tags on
  each post.

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A Good Instagram Caption has Short Paragraphs

• Instagram caption is highly effective when it is
  relevant to the context of the post.
• It is good to divide your text into short and
  digestible paragraphs.
• You can also include relevant call-to-actions to
  the captions of your post.
• No specific way of formatting your Instagram
  captions. You can use methods like
• Paragraphs,
• Bullet Points,
• Numbering,
• Any other format that you prefer and are
  comfortable in writing.

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Make Sufficient Use of Emoticons

• Make use of emoticons or emoji's, as they are
  called today.
• Emoji's are so interactive and make text look
  creative and become an ongoing trend on almost
  every social media platforms, especially on
  Instagram.
• Nearly 50 of the comments on Instagram contain
  emojis in them.
• Users on Instagram interact more with posts that
  use emojis as compared to brands that use
  captions without any emoticons.
• Emoticons are one of the best ways of expressing
  the core emotion of the content in your caption.
• Use emoticons in creative ways for your captions.

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